Yuval Shram, founder and CEO of TAY Investments, recently appeared on the Mr. Deed Podcast, sharing insights from over 15 years of building a multifamily real estate portfolio across New Jersey and beyond. Shram's journey began during the 2008 financial crisis, when he started acquiring small residential properties like duplexes and fourplexes. Through discipline and incremental growth, TAY Investments has grown into a private equity real estate company with over 1,550 residential units and a market value exceeding $475 million across North America and Europe.
One of Shram's key pieces of advice is to avoid trying to time the market. He emphasizes that developers should stay consistently active rather than chase the perfect entry point. 'Sometimes the waves are high, sometimes the waves are low. You just got to be in the water. If you’re in the water long enough, you’ll catch the right wave,' Shram said. His philosophy focuses on location, affordability, and long-term profitability without overcomplicating decisions.
Central to TAY's strategy is a 'forever hold' mentality. Unlike private equity firms that operate on short flip cycles, Shram evaluates acquisitions through a multigenerational lens, asking whether he would leave the building to his children and grandchildren. This approach drives investments in quality materials and proactive maintenance. 'When you’re building for yourself, every corner you cut is going to bite you eventually,' he noted.
A standout element of TAY's recent work is the 'Sanctuary' amenity concept, featured at Hue Soul, a 116-unit development in East Orange, New Jersey. Inspired by a hotel experience in Thailand, the Sanctuary combines a state-of-the-art gym, dry and wet sauna, cold plunge, and outdoor pool in one cohesive space. Shram believes that wellness amenities foster tenant retention and community building. 'You wake up, you take care of yourself, you go to work as a better version of yourself. Everybody wins,' he said.
When asked for advice for aspiring entrepreneurs, Shram urged them to walk their own path, resist copying competitors, and trust that consistency compounds over time. For more insights, the full podcast episode is available here.
