We Lend, a private real estate lender active in New York and New Jersey, has launched a Wholesale Property Marketplace designed to connect property wholesalers directly with a network of more than 100,000 real estate investors, buyers, and professionals. The platform aims to address a persistent friction point in wholesale transactions: the gap between a property going under contract and a buyer who can close.
The marketplace operates as a deal-to-capital connection layer. Wholesalers submit properties to We Lend, where listings are reviewed and validated by the lending team before going live. Once approved, properties are visible to the full investor audience with financing infrastructure already in place. Buyers can pursue deals knowing that capital is available through We Lend’s credit lines, reducing the financing uncertainty that often delays or derails transactions.
Properties in the current inventory are concentrated in the New York and New Jersey market, with most priced above $300,000. The platform is open to investors across experience levels. In the current market, where distressed inventory from maturing loans, stalled construction projects, and rent-stabilized assets generates motivated seller opportunities, deal velocity has become a competitive advantage. Wholesalers with reliable buyers who have financing in place can pursue and close deals that others cannot.
“One of the key successes at We Lend is connecting a wholesaler to one of our real estate investors who are always looking for properties,” said Ruben Izgelov, CEO and Co-Founder of We Lend. “What we have done is put that together through a marketplace where we are asking our wholesalers to enter the properties they have, and then bringing our investor network to that marketplace for them to start searching and buying these properties.”
Unlike general listing platforms, We Lend’s marketplace embeds the lending function at the point of listing. Properties are reviewed for eligibility before going live, so buyers see inventory that has passed a basic credit review. This structure reduces late-stage financing failures that commonly cause wholesale deals to fall apart. We Lend has funded more than 1,400 loans totaling over $700 million in originations. The company’s institutional capital stack, including a credit line with Webster Bank (currently merging with Santander Bank), supports the lending capacity available to buyers.
The platform is designed for both experienced and emerging investors. For established operators, the primary value is deal access and execution speed. For newer investors, the marketplace provides direct visibility into live wholesale inventory alongside the financing infrastructure to act on it. We Lend is actively expanding its wholesale partner network and buyer community as the platform scales.
