VEW Media, the independent public relations agency founded in 2001 as CWR & Partners, is marking its 25th year of business this September. The agency has built a reputation for helping a diverse roster of clients—from Fortune 500 companies to authors, physicians, and technology innovators—turn their expertise and products into stories that resonate with national, international, and trade media. The anniversary highlights not only the agency's longevity but also the evolving nature of public relations in an increasingly complex media landscape.
Founded by Veronica "Ronnie" Welch, VEW Media signed its first client on September 11, 2001. Welch bought out her partners in 2017, and the agency rebranded as VEW Media in 2018. "Reaching 25 years is both humbling and deeply meaningful," Welch said. "We have been fortunate to help clients across an extraordinary range of industries, our 3 flagships being Finance, Technology and Healthcare, but we have also helped garner media for toys, clothing and jewelry, authors, food, and much more."
The agency's work spans financial services, artificial intelligence, healthcare and medical technology, consumer products, travel and hospitality, fashion, beauty, and food. VEW Media develops messaging and story angles, conducts targeted media outreach, positions executives as expert sources, prepares spokespeople for interviews, and builds sustained thought-leadership programs. Its portfolio includes coverage with outlets such as Bloomberg, Reuters, The Wall Street Journal, CNBC, the Financial Times, Forbes, BBC, Business Insider, and The New York Times.
As the media landscape has become faster and more fragmented, VEW Media has invested in technology designed around client needs. The agency uses proprietary AI-powered tools and workflows to monitor relevant developments, strengthen research, identify emerging media opportunities, and help its team respond more quickly. However, experienced public relations professionals guide every strategy, pitch, and recommendation. "Public relations has changed dramatically since we opened our doors, and we have evolved with it without losing sight of what makes this work effective, understanding the story, building trusted relationships with reporters and garnering media placements that help move the needle for our clients," Welch said. "Technology will never replace the judgment, creativity, and personal relationships behind great public relations, but it can make each of those strengths even more powerful."
Michelle Thompson, vice president of public relations at VEW Media, emphasized the human element: "What has kept VEW Media strong is that we never lose sight of the people behind the story. We take the time to understand each client's goals, turn complex ideas into clear and timely stories, and stay personally invested from the first strategy conversation through the final interview."
The agency's model combines the reach and experience of a larger communications firm with the direct senior attention of a boutique agency. As VEW Media enters its next chapter, it plans to continue helping emerging and established organizations navigate a faster and more fragmented media environment while preserving the fundamentals that have defined its work for 25 years: strong stories, trusted relationships, responsive counsel, and results that support clients' broader business goals.
Learn more at vewprmedia.com.
