Twin Minds Media, an integrated PR and communications agency specializing in the Hispanic market, announced Tuesday the expansion of its services into five divisions designed to help brands build deeper connections with audiences through culture, storytelling, media, and experiences. The new structure aims to provide end-to-end solutions that address the evolving media consumption habits of Hispanic consumers.
The expanded offering brings together the agency's 10 years of expertise in public relations, influencer marketing, and content development with social media marketing, audio and video production, podcasting, experiential marketing, and event strategy. Under the new structure, Twin Minds Media will operate across five divisions: TMM PR (Hispanic public relations, media relations, thought leadership, and strategic communications), TMM Influencers (Hispanic influencer marketing strategy and campaigns rooted in cultural relevance), TMM Social (social media strategy, content, and community engagement), TMM Studios (video, audio, and podcast production, from branded content to original media), and TMM Experiences (IRL events, activations, and brand experiences).
The move recognizes a fundamental shift in the U.S. Hispanic media landscape, which has evolved into a more fragmented but influential ecosystem of traditional outlets, social platforms, creators, and podcasts. Hispanic consumers are a key force in social media culture, and podcast listenership continues to grow, offering brands new opportunities to reach audiences across an expanding range of platforms and formats.
“Hispanic audiences don't experience brands through isolated channels. Culture happens across conversations, creators, communities, live experiences, and media,” said Yaneiza Echezarraga, cofounder and partner at Twin Minds Media. “Our expansion allows us to bring those touchpoints together so brands can engage Hispanic audiences in more meaningful and authentic ways.”
By integrating these disciplines, Twin Minds Media aims to help brands move beyond traditional marketing and forge deeper connections with the Hispanic community, which is increasingly influential in shaping mainstream culture. The agency's approach is grounded in cultural intelligence, ensuring that every campaign resonates with the values and experiences of Hispanic consumers.
The expansion comes at a time when brands are recognizing the purchasing power and cultural influence of the Hispanic population in the U.S. According to the 2020 U.S. Census, Hispanics represent nearly 19% of the population, and their economic clout continues to rise. However, reaching this diverse audience requires more than just translating ads; it demands authentic engagement across the platforms and formats they trust.
Twin Minds Media's new structure is designed to meet that demand. By offering a full suite of services, the agency positions itself as a one-stop partner for brands seeking to navigate the complex Hispanic media landscape. The integrated model also allows for more cohesive storytelling and campaign execution, ensuring consistent messaging across all touchpoints.
The agency, founded in 2015 and based in Miami, has a track record of award-winning work in the Hispanic market. It also publishes Hispanic Marketing Brief, a weekly newsletter covering Hispanic marketing, media, creators, and industry trends, further solidifying its role as a thought leader in the space.
As brands increasingly seek to build lasting relationships with Hispanic consumers, Twin Minds Media's expansion signals a commitment to delivering culturally relevant, integrated campaigns that resonate on a deeper level. The new divisions are effective immediately, and the agency is already working with clients to leverage the expanded capabilities.
