tonies SE (“tonies”), the globally leading interactive audio platform for children, today will host its first-ever Capital Markets Day. The company sets out its financial ambitions and strategic roadmap, targeting to more than double group revenue to greater than EUR 1.4bn by fiscal year 2030 and aiming for an adjusted EBITDA margin between 16-18% in the mid-term. Global expansion is planned to continue with at least two additional market launches in 2027 and presence in all major regions of the world by 2030.
After creating an entirely new category at the intersection of technology, toys, content, and gaming while building an increasingly profitable global enterprise in less than a decade, tonies now outlines three mutually reinforcing pillars for growth. First, building an ecosystem designed to shape the future of childhood, generating recurring cohort revenue. Second, winning internationally, with the US representing the single largest near-term opportunity alongside upcoming launches in new markets. Third, building on a proven resilient financial model by scaling a platform that generates operating leverage fueling margin expansion. Across all three, tonies is deploying AI to accelerate localization, compress development cycles, and increase output without proportionate cost over time.
Tobias Wann, CEO of tonies, says: “tonies has global appeal and a market opportunity far beyond our current size. We are building a global icon around a platform model that drives subscription-like behavior. Three priorities will drive value over the coming years: building a multi-device ecosystem that compounds value, leveraging our global product-market fit, and extending our story of reliable, profitable growth. The opportunity in front of us is greater than anything we have delivered so far – and we have the demand, the team, and the plan to capture it.”
By 2030, the company targets revenues exceeding EUR 1.4 billion. Topline growth is expected to be primarily driven by expanding current activities, with additional contributions from new device developments and new market launches. tonies aims to achieve an adjusted EBITDA margin in the range of 16–18% mid-term. This target reflects the natural evolution toward higher-margin attach revenue over time, together with a growing installed base, alongside improved operating leverage from structural improvements across cost of goods, fulfillment, and the broader cost base.
Hansjörg Müller, CFO of tonies, explains: “Our financial model is built on an ecosystem flywheel: a growing installed base and a compounding relationship drive recurring and predictable revenue, and operating leverage improves with every market we roll out and scale. What makes this model particularly sustainable is the underlying resilience: We have delivered on our guidance every year since our IPO, recording profitable growth while facing supply chain disruption, geopolitical instability, consumer restraint, and even a historic tariff environment. Our ambition to grow tonies far beyond the billion-mark while significantly increasing our profitability in the coming years reflects us continuing this proven trajectory.”
International expansion continues in new and established markets. With significant penetration headroom in existing markets – in the US, tonies serves only ~12% of target households, compared to ~58% in DACH – and more than 570 million addressable households around the world overall, international growth is and remains one of tonies’ most powerful value drivers. Since 2019, tonies has grown its number of points of sale by more than 30% annually (CAGR) to more than 25,000 worldwide.
Christoph Frehsee, CRO of tonies, says: “We have built a proven and repeatable global growth engine. Every market launch strengthens our data, our operating playbook, our retail partnerships, our localization capabilities, and our content ecosystem – making each successive launch more effective than the last. With significant growth potential still ahead of us, we are preparing to enter at least two new markets in 2027 and establish tonies across all major regions of the world by 2030.”
tonies today announces the launch of its Global Advisory Group, a panel of leading experts across childhood development, education, neuroscience, pediatrics, and family wellbeing. Founding members include Michael Levine, Chrissy Lawler, Dr. Ellen Wartella, Dr. Katharina Meier-Batrakow, and Meredith Halpern-Ranzer, whose backgrounds span leading research institutions and independent practice. Ginny McCormick, CXO of tonies, says: “At tonies, we are not building products for a moment. We are building relationships with families that grow across childhood. That requires more than beloved content, it requires trust. We believe the best childhood experiences are grounded in a deep understanding of how children learn, listen, and develop. Our Global Advisory Group reflects our commitment to bringing that expertise into everything we create.”
