The Supervisory Board of Bastei Lubbe AG, listed on the Prime Standard segment of the Frankfurt Stock Exchange, has appointed Tina Jurgens to the Executive Board as the new Chief Marketing and Sales Officer. She will assume her role on November 1, 2026, succeeding Sandra Dittert, who left the company by mutual agreement in July 2026 after six years of service.
Jurgens joins Bastei Lubbe from the ZEBRALUTION Group, a leading digital distributor for book and audiobook publishers in Germany. Since 2024, she served as Co-CEO, overseeing operations in digital publishing and podcasts, as well as technology, finance, and HR. Her tenure at ZEBRALUTION began in 2018 as Managing Director, where she established the new business division zebra-audio.net (now ZEBRALUTION Podcast). In 2022, she was appointed Chief Operating Officer.
Prior to ZEBRALUTION, Jurgens built a robust career in German media. After graduating in journalism and communication studies, she started as a product manager at Süddeutsche Zeitung in 2004. She later held senior positions at Axel Springer, Bayerischer Rundfunk, and BRmedia, specializing in marketing and licensing of audio content and developing digital business models.
Carsten Dentler, Chairman of the Supervisory Board, commented: “In Tina Jurgens, we are gaining a proven media expert who combines long-standing experience in content marketing with extensive digital expertise and an entrepreneurial drive to shape the future. She is equally familiar with the traditional book and media business and with digital business models, and is therefore ideally equipped to strategically drive forward the marketing of our content and brands. We are convinced that, together with her colleagues on the Executive Board, she will be able to provide important impetus and unlock new potential for Bastei Lubbe.”
This appointment comes at a critical time for the publishing industry, which is undergoing rapid digital transformation. Jurgens's background in digital distribution and audio content is expected to bolster Bastei Lubbe's efforts in expanding its digital footprint and exploring new revenue streams. Her experience at ZEBRALUTION, a company that has successfully navigated the shift to digital, will be invaluable as Bastei Lubbe continues to innovate.
The Supervisory Board expressed gratitude to Sandra Dittert for her contributions. Dentler added: “The Supervisory Board would like to express its sincere thanks to Sandra Dittert for her dedication and the consistently trusting working relationship. She has played a decisive role in shaping the publishing group’s positive development and has thus made a significant contribution to its profitable growth and portfolio expansion. We wish her all the best for the future.”
Bastei Lubbe AG is the leading independent publishing group in Germany, based in Cologne. It publishes books, audiobooks, and e-books featuring high-quality popular entertainment as well as periodical novel booklets. The company owns more than 14 imprints and sees itself as an innovation driver in the industry. It has successfully established several rapidly expanding community-driven business models and is a pioneer of digital media, producing thousands of audio and eBooks distributed via all digital channels. The group generates annual revenues of over EUR 118 million (2025/2026 financial year). Its shares have been listed in the Prime Standard of the Frankfurt Stock Exchange since 2013. Further information can be found at www.bastei-luebbe.de.
