The Latina Expo, recognized as the largest Latina empowerment and lifestyle tour in North America, has announced the expansion of its National Tour 2026 to include major U.S. markets such as Houston, Dallas, San Diego, Miami, and Chicago. Founded in Chicago in 2018, the platform has evolved into a national movement that unites Latinas, families, entrepreneurs, and cultural leaders through immersive experiences, media exposure, and digital amplification. The expansion underscores the rising influence of the Latina consumer, whose buying power exceeds $3.4 trillion and continues to shape culture, commerce, and innovation in the United States.
Each city on the 2026 tour will serve as a hub for engagement, bringing together communities and brands through culturally relevant and economically impactful experiences. The Latina Expo provides direct access to one of the fastest-growing consumer segments, fostering authentic connections and driving measurable impact for partners. According to Cesar Rolon, Founder and Lead Producer of The Latina Expo, the mission is to create space for the community to be seen, supported, and elevated, amplifying voices and building connections across industries.
New for 2026, The Latina Expo will introduce The Latina Impact Space during its Dallas tour stop. This signature cultural immersive experience, held at Jefferson Tower—a recognized cultural hub in Dallas—will feature culture-shaping conversations, trailblazing speakers, influential brands, and a celebration of Latina excellence. The Dallas stop is part of the broader National Tour 2026, which aims to elevate Latina leadership and entrepreneurship on a national stage.
Additionally, the Chicago tour stop will host the Spotlight Latina Awards on October 22, 2026, at The Legendary Walnut Room at Macy’s State Street. This awards ceremony recognizes influential Latina voices, brands, and community leaders making an impact across industries. The event will take place during The Latina Expo Chicago stop, with further details to be announced.
Tickets for The Latina Expo National Tour 2026 are now available. For more information and to secure tickets, visit TheLatinaExpo.com. The tour reflects a growing national platform that continues to foster authentic engagement, increase brand visibility, and drive meaningful economic and cultural impact across the communities it serves.
