Shelly Group SE, a provider of IoT and smart building solutions, has appointed Georgi Bonev as Chief Marketing Officer effective June 1, 2026. The move aligns with the company's next phase of international scaling and expansion of its global brand and ecosystem strategy.
Bonev brings more than 15 years of international experience in strategic marketing, brand management, and commercial leadership within the global consumer electronics and technology industry. He previously served as SEE Marketing Director for Philips TV at TP Vision, and held senior marketing leadership positions at Lenovo and Samsung Electronics with regional responsibility for Central and Southeast European markets.
In his new role, Bonev will focus on further strengthening Shelly's global brand visibility, expanding the Pro segment, scaling international marketing structures, and enhancing customer and partner engagement across the Shelly ecosystem. He will also support the continued development of scalable global go-to-market processes and structures.
Wolfgang Kirsch, Co-CEO of Shelly Group, stated: "With Georgi Bonev, we are gaining an internationally experienced marketing executive with a strong track record in building and scaling consumer technology brands across multiple international markets. His extensive expertise in strategic marketing, retail and channel development as well as international brand positioning will be highly valuable as we continue to expand Shelly's global market presence."
Bonev commented: "Shelly has established a highly differentiated technology and product ecosystem with significant international growth potential. I look forward to further strengthening the global brand positioning, scaling international marketing structures and supporting the continued expansion across consumer, retail and professional channels."
Shelly Group, based in Sofia, Bulgaria, and listed on the Bulgarian Stock Exchange and Frankfurt Stock Exchange (XETRA: SLYG), develops IoT and smart building solutions for DIY and professional users. The company's products enable remote control, automation, and energy management of electrical appliances via smartphones or third-party systems. Shelly Group benefits from asset-light production through contract manufacturers and has a presence in more than 100 countries with sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States, and China.
For more information, see the original release on NewMediaWire.
