Save On Wireless, a wireless price comparison platform, today released its inaugural 2026 Q1 Wireless Savings Report, analyzing over 84,000 postpaid deals daily across major carriers including AT&T, T-Mobile, Verizon, Xfinity, Spectrum, Cox, and Optimum. The report generated over 7.6 million consumer scenarios and reveals that in 92% of cases, the lowest total cost of ownership is not the steepest advertised device discount.
The report addresses a persistent problem in the wireless marketplace: consumers often pay more than necessary because carriers structure deals in ways that obscure true costs. For instance, shoppers who choose a 'free' phone over a comparable partial credit offer at the same carrier pay $1,184 more on average over 36 months due to premium plan requirements. This highlights how advertised savings can be misleading without considering total cost of ownership, including plan fees, term commitments, and hidden requirements.
Save On Wireless, built by the same team behind Navi, aims to help shoppers cut through carrier marketing. The platform calculates and displays the total cost of ownership for phone deals, making it easier for consumers to compare options and find true value. The full announcement, including downloadable images and bios, is available here.
For more information, visit www.saveonwireless.com.
