Sanford Temperature Control announced today that it will operate as High Ground Service Pros beginning January 1, 2026. The rebranding reflects the company's most valued core behavior, chosen by the team itself.
For years, Sanford has operated on ten core behaviors that guide daily decision-making and customer interactions. In a recent team poll led by CEO and Owner Rich Jordan, "Seize the High Ground" emerged as the team's most valued behavior—an unsurprising result given how consistently the company demonstrates this principle in action.
The most tangible evidence sits in every completed job: Sanford's Lifetime Workmanship Guarantee. The company stands behind all work performed, viewing this commitment as a fundamental responsibility when homeowners entrust them with their home's critical mechanical systems.
"We believe we can build a successful business by doing good business," said Rich Jordan. "The importance of the Seize the High Ground core behavior is at the core of what we're about and the decisions we make on a daily basis. I'm excited to make that front and center of the team."
This philosophy drives why the company serves homeowners throughout Southern New Hampshire. High Ground Service Pros brings together HVAC, plumbing, and electrical expertise, delivering trusted service in Manchester NH, expert solutions in Nashua NH, reliable support in Dover NH, and throughout communities across the region.
"I'm just so proud of what we've built here and the culture of this team," said Conor Kelley, Chief of Staff. "This name change speaks to who we are and now we can more effectively represent that to the world."
High Ground Service Pros maintains all existing service relationships, warranties, and commitments established as Sanford Temperature Control. Same team. Same values. Now with a name that truly reflects who they are.
