POMONA, CA — The Chicano Hollywood Film Festival has announced that Pure Flix Familia, the upcoming Spanish-language and bilingual streaming platform from Great American Media, will serve as an official media sponsor for its second annual event. The five-day festival, which celebrates Chicano and Latino storytelling, will feature Pure Flix Familia in several capacities, including a fireside chat, a networking lounge, and sponsorship of the Community Impact Legacy Award.
As part of its participation, Pure Flix Familia will present “Faith, Family & the Future: Introducing Pure Flix Familia,” a session hosted by Johnny Murillo, founder of Chicano Hollywood. The discussion will feature Great American Media executives sharing the vision behind the new platform, its commitment to faith- and family-oriented programming, and its plans to collaborate with Latino filmmakers. The conversation will also explore the evolving landscape of faith-based entertainment and the importance of culturally relevant content for Latino audiences.
Johnny Murillo emphasized the significance of the partnership, stating, “Pure Flix Familia’s participation represents exactly the kind of meaningful industry connection we want to create through the Chicano Hollywood Film Festival. This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers.”
Pure Flix Familia will also host the “Spill the Café Storyteller Lounge,” a dedicated space where filmmakers and attendees can learn more about the platform and its upcoming launch. Additionally, the streamer will sponsor the festival’s Community Impact Legacy Award, which honors individuals who demonstrate leadership in strengthening families and communities. The award will be presented during the Closing Night Awards ceremony on Sunday, August 2.
Denise Crayne, Chief Financial Officer of Great American Media, expressed enthusiasm about the partnership, saying, “We are honored to join the Chicano Hollywood Film Festival and introduce Pure Flix Familia to such a dynamic community of filmmakers, creators, and entertainment leaders. Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences.”
The second annual Chicano Hollywood Film Festival will showcase over 140 films, along with panels, workshops, and cultural events. By bringing together pioneers and emerging voices, the festival aims to create a space where storytelling, culture, and community converge. Pure Flix Familia’s involvement underscores the growing interest in serving Latino audiences with faith-based content, and its collaboration with the festival could open new doors for Latino creators seeking distribution and production partnerships.
