Primaris Health, a new private medical clinic in Calgary’s University District, hosted an exclusive soft opening on May 2, 2026, offering invited guests a first look at its modern facility and longevity-focused care model. The event, ahead of the clinic’s official public launch, aimed to share the vision of proactive, personalized healthcare and gather community feedback.
According to a company press release, the soft opening was not merely a facility unveiling but an opportunity to begin meaningful conversations about redefining the patient experience. Guests learned about Primaris Health’s patient-first philosophy, the services and technologies supporting long-term health, and how the clinic aims to transform what a healthcare visit can feel like.
“This soft opening marked an important milestone for us,” said Matt Lau, CEO of Primaris Health. “It allowed us to share our vision, gather early feedback, and begin building meaningful relationships with our community before officially opening our doors.”
Primaris Health is designed to deliver a patient-centred experience that blends advanced medical technology with personalized care, focusing on proactive health, longevity, and optimal wellness. The clinic offers services tailored to individual needs and goals, with a multidisciplinary team including family physicians, naturopathic doctors, physiotherapists, chiropractors, dermatologists, optometrists, dietitians, fitness consultants, and dedicated care managers. Each patient’s plan is coordinated by a registered nurse.
The clinic provides membership-based care, a Comprehensive Annual Health Assessment, and specialized services through Primaris Dermatology and Primaris Vision. Medical services are provided through physicians registered with the College of Physicians and Surgeons of Alberta (CPSA), and individual care plans and results vary.
Following the success of the soft opening, Primaris Health is preparing for its official launch and will continue to share updates and upcoming milestones. For more information, visit primarishealth.ca.
The implications of this announcement are significant for the Calgary healthcare landscape. Primaris Health represents a shift toward proactive, preventive medicine that prioritizes longevity and personalized care over reactive treatments. By integrating multiple specialties under one roof and using a membership model, the clinic aims to offer a coordinated, continuous care experience that may set a new standard for private healthcare in the region. As the population increasingly seeks wellness-focused and personalized medical services, Primaris Health’s approach could influence how other clinics structure their offerings and engage with patients.
