His Majesty Ogiame Atuwatse III, the Olu of Warri, and Her Majesty Olori Atuwatse III, Mama Iwere, have announced a new initiative called 'Iam Itsekiri' designed to unite Itsekiri people and their friends across the globe. The movement, which will be launched under the authority of the Palace of the Warri Kingdom, aims to foster a sense of belonging and cultural pride through a media-driven campaign and a dedicated mobile application.
Speaking on the vision, His Majesty explained that the name Itsekiri means 'blessing surrounds us,' and the platform seeks to strengthen identity and unity among the people while welcoming friends and allies of the kingdom. The initiative redefines Itsekiri identity beyond geography and population size, emphasizing that communities driven by a strong idea can grow into influential movements. 'To say I am Itsekiri is to make an active declaration that one belongs to a people that blessing follows,' he stated.
The movement welcomes three groups: those born Itsekiri, those who became part of the family through marriage, and friends of Itsekiri who identify with the values and ideals of the people. This approach broadens participation while preserving cultural pride and heritage.
The Iam Itsekiri application functions as a digital village, allowing users to access updates from the Palace and the kingdom, connect with fellow Itsekiris worldwide, and engage with cultural content that promotes language, traditions, customs, and indigenous cuisine. The app will soon be available on the Apple Store and Google Play Store. The movement is being amplified through the #IAmItsekiri Challenge, which encourages participants to share personal stories and experiences that reflect Itsekiri identity.
His Majesty emphasized that this initiative is 'not nostalgia, but strategy,' aimed at preserving Itsekiri heritage, strengthening community bonds, and projecting the blessings and values of the Itsekiri people onto the global stage. By leveraging technology and social media, the campaign seeks to create a vibrant, connected community that transcends borders and generations, ensuring that the Itsekiri culture remains dynamic and influential in the modern world.
