Newsworthy.ai today announced the launch of its next-generation news marketing platform, designed to help organizations thrive in an AI-driven world. The platform introduces AI-powered press release creation, enhanced team collaboration, and a proprietary agent-to-agent AI protocol that makes press releases directly discoverable by AI systems.
The most transformative addition is the AI-native authoring suite. Users can generate complete press release drafts from a pasted URL or raw notes, producing structured releases with headlines, abstracts, pull quotes, body copy, and suggested categories in seconds. An integrated AI suggestions engine analyzes each release across three dimensions: SEO optimization, AI training value, and AI grounding quality, each scored on a 1-to-10 scale. Writers receive actionable headline alternatives, brandable chunk analysis identifying weakly-branded sections, copy improvement suggestions with one-click accept, and automated FAQ generation for structured data SEO.
The platform also introduces a guided multi-step creation wizard with a live side-by-side preview panel that adapts to desktop, tablet, and mobile viewport widths. The workflow walks users through writing, image management with drag-and-drop reordering and integrated Unsplash search, social banner design with text overlay editing, AI-generated FAQ sections, advocacy sharing, and distribution selection.
Brand profiles have been expanded into full organizational hubs. Each brand now supports team collaboration with role-based access controls and email invitations, shared image and banner libraries, media contact directories, structured data and SEO metadata with AI-prefilled fields, and integrations with Google My Business, social platforms, and cloud storage services. Users can manage multiple brands from a single account, with credits allocated per brand.
Founder David McInnis, who previously founded PRWeb, commented, 'This is a capability I’ve wanted since my PRWeb days. Giving users the ability to add team members and client access accounts isn’t just a nice-to-have—it’s essential. I’m excited to finally bring this to life with Newsworthy.ai.'
A new community section creates a central hub for PR and marketing professionals to connect and collaborate, featuring discussion boards, threaded comments, user follows, and direct messaging with read receipts.
Perhaps most significantly, Newsworthy.ai introduces a Google A2A-compatible agent API that makes press releases directly discoverable and usable by AI agents and LLM-powered systems. This protocol ensures news is structured, accessible, and continuously available to AI systems, so it can be surfaced in AI-generated answers, summaries, and decision-making workflows.
'In the era of AIO and GEO, visibility depends on whether AI can find, understand, and trust your content,' the company stated. The result is greater reach beyond traditional search, with content actively participating in the growing ecosystem of AI-driven discovery.
Key platform enhancements include AI-native press release creation, Word and Google Docs integration, AI optimization and discovery features, enhanced multimedia support, social banner tools, expanded brand hubs with team collaboration, built-in CRM and media outreach, content calendar with Google Sync, and partner white-label network capabilities.
The upgraded platform is live now at app.newsworthyai.com. New users can create a free account to explore the platform's capabilities. Newsworthy.ai is an AI-driven newswire and PR platform founded by PRWeb pioneer David McInnis, focused on transforming press releases into structured, multi-format content optimized for AI training, grounding, and real-time retrieval.
