A new tooth-whitening gel aims to address the concerns of consumers with sensitive teeth who desire a brighter smile but fear the discomfort associated with many commercial whitening products. The high levels of peroxide in many whitening systems can penetrate tooth enamel and generate free radicals, which may irritate nerves inside teeth and cause sensitivity that can last for days. Improperly applied peroxide-based products can also irritate gum tissue, leading to redness, pain, or a burning sensation.
ioTech International has introduced ioBrite Gentle, a whitening gel designed by a cosmetic dentist to provide professional-strength whitening while removing stubborn stains caused by coffee, wine, tea, soda, smoking, and age-related discoloration. Unlike many commercial bleaches, ioBrite Gentle is formulated to improve tooth appearance without irritation, offering a zero-sensitivity system that is gentle on enamel and gums. Testing on over 80 dental professionals with sensitive teeth confirmed its efficacy and lack of sensitivity, according to Herb Moskowitz, DDS, Chairman of ioTech International.
The ioBrite Gentle system kit contains enough gel for up to 30 treatments. It can be used with custom dental trays or applied directly using the included applicator brush and cheek/lip retractors. The mint-flavored formula is enamel-safe, cruelty-free, gluten-free, and made in the U.S.A. The product is available directly through the company’s consumer store or from Amazon.com.
Dr. Moskowitz emphasized that ioBrite Gentle is ideal for patients with sensitive teeth and is backed by a zero-sensitivity guarantee. He noted that consumers should not have to choose between a whiter smile and oral comfort, and that the future of whitening lies in balancing cosmetic improvement with healthier, more comfortable oral care.
For more information, visit iotechinternational.com and follow ioTech’s blog A Deeper Dive into Oral Health for more in-depth discussions on oral care.
