Rich M. Smith Growth Studio, a Philadelphia-area Operator Accelerator, has introduced the Revenue Architecture Assessment, a four-week program designed to provide founder-led B2B companies with a clear, evidence-based understanding of their business's strengths, weaknesses, and actionable next steps. Unlike traditional strategy consultations that often end with a presentation and no follow-through, this assessment delivers a comprehensive report and a 90-day implementation plan, all for under $15,000. This price point is notably lower than the typical $25,000 to $75,000 charged by consulting firms, which also take more than 12 weeks to complete similar analyses.
The program follows a structured four-week schedule. Week one involves interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials. Week two focuses on synthesizing and cross-referencing the collected data. In week three, the Revenue Architecture Assessment report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey findings, and detailed strategic recommendations with a 90-day implementation roadmap. The final week culminates in a live two-hour presentation by Founder Rich Smith to the CEO and senior leadership team.
Rich Smith, who has over 30 years of C-suite marketing leadership experience, emphasized the program's value. "I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," said Smith. "They don't have a growth problem. They need answers first, not a consultant or an agency." Smith's track record includes growing loan production from zero to nearly $25 billion annualized at Ditech Financial, supporting a nine-figure acquisition at Jornaya through positioning and growth strategy, and contributing to a nine-figure acquisition at Advantage Behavioral Health. Additional executive roles include CMO at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as launching the first Platinum Mastercard and Visa in the United States at MBNA.
The Revenue Architecture Assessment is offered more quickly and at a lower cost than any similar option on the market, according to the firm. It is designed for founder-led B2B service businesses seeking to install scalable revenue systems and reduce founder dependence. For more information, visit richmsmith.com.
