Swiss social media and commerce platform operator naoo AG (Dusseldorf: NAO; ISIN: CH1323306329) is reporting early strong signals for its newly launched product format, naoo Worlds. Since its debut in July, eight Worlds have gone live, with six more already agreed upon and expected to launch in the coming weeks. The initial creators selected for these Worlds collectively command a social media audience of over 3 million followers, providing a substantial pre-existing community base that can be converted into naoo's own ecosystem.
Early user metrics are promising: weekly active users on the naoo Map have increased by 59% since the launch, and average app session length has grown by approximately 10%. These signals support the central hypothesis behind naoo Worlds: creator-driven communities that are thematically and geographically relevant can boost engagement and create new connection points for businesses. The format integrates creator content, communities, real-world places, and local businesses, allowing users to discover recommendations, content, and offers within a single World, seamlessly blending digital and physical experiences.
A key driver of this rapid expansion is the Kingfluencers network, the influencer marketing platform acquired by naoo in 2025. This integration enables naoo to onboard suitable creators with existing communities for new Worlds and roll out the format city by city. The current expansion provides early operational evidence for the strategic rationale behind the Kingfluencers acquisition: existing creator reach and relationships become directly usable for growing naoo's core product. The rollout strategy aligns with this approach, initially focusing on building high local density in Zurich while expanding into other regions. Gregs World in Lausanne marks the first World in French-speaking Switzerland, with automatic translation of Worlds, posts, offers, polls, and games into each user's device language facilitating cross-language expansion.
With the first businesses and exclusive offers now live within Worlds, naoo is connecting three central assets: creators and their communities, the naoo platform, and businesses and offers from naoo Business. The goal is to convert existing social media reach into persistent communities within naoo and link them to local discovery, offers, and real-world activation. This is intended to drive user growth and engagement while supporting the broader rollout of naoo Business.
Dr. Thomas Wolfensberger, Founder and Strategic Advisor of naoo, commented: "The first weeks of naoo Worlds have been strategically very encouraging for us. We're seeing demand from creators, rising usage, and the first businesses becoming part of these new communities. That's exactly what our growth thesis is built on: naoo should be a platform where creators and businesses can build persistent communities and translate digital attention into real-world interaction. With Kingfluencers, we also have a unique network to scale this model."
naoo AG is headquartered in Zug, employs 41 people across the group, and is listed on the Dusseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329). For more information, visit the original release at newmediawire.com.
