ZUG and ZURICH, SWITZERLAND - naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, today launched naoo Worlds, a new product format that brings together creators, artificial intelligence, maps and local businesses in a single discovery experience. With Worlds, naoo adds a feature designed to inspire people, highlight local businesses, and drive consumers to visit them in person.
The first World, "Fresh & Groovy," was developed with creator and DJ Dennis Bauer, guiding users through Zurich's food, drinks, pop-up and lifestyle scene. The experience combines a personalized feed with an interactive map, enabling users to discover places by content and location. The launch marks the start of a gradual rollout; together with Kingfluencers, a naoo subsidiary, additional creators like Steve Merson and Kevin Lutolf have been selected to build their own Worlds in the coming months. These creators have a combined reach of over three million followers, channeling substantial community potential into the naoo ecosystem for efficient organic growth.
Each World connects creators, community and real-world places into a continuously growing discovery experience. Local offers from restaurants, shops, and event organizers can be integrated directly into thematically relevant Worlds, embedding local activations within cultural and geographic context. This approach addresses the fast-growing global market for local digital activation, positioning naoo as the first platform to combine creators, communities, AI and local businesses in a single discovery experience that turns digital inspiration into real-world visits.
The platform architecture is designed for scalability, with each new World bringing its own community and local content. This creates a scalable mechanism for international growth and lays the foundation for future AI-native verticals such as shopping, travel, real estate and jobs. Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, stated: "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
naoo AG is building the future of creator-led media, social interaction and local activation, connecting digital attention with measurable real-world outcomes. The platform delivers personalized content, gamification, and a points-and-rewards system, while business customers can create individualized offers to incentivize visits. The company is headquartered in Zug, employs 41 people, and is listed on the Dusseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329). More information is available in the original release.
