Political scientist and journalist Nancy Clara presented her strategic manual “Step by Step: How to Do Business with the U.S.” at the iconic Palacio Balcarce in Buenos Aires, gathering an elite audience of business, diplomatic, and military leaders. The event, supported by the Chamber of Industry and Commerce of La Matanza and the Center for American Studies (CEA), positions the book as an essential technical tool for Argentine SMEs seeking real and sustainable entry into the U.S. market.
The gala evening blended strategic rigor with personal emotion. Among the notable attendees were Brigadier (Falklands War Veteran) Gustavo Lema, President of COFA, and Lieutenant Colonel Ángel León, Vice President of COFA, who delivered the formal opening remarks. The technical presentation was led by General Engineer Raúl Racana, author of “The Dominion of Minds,” while the overall presentation was conducted by renowned economics journalist and writer Claudio Negrete Williams.
Before an audience of distinguished figures such as Dr. Luis María Savino (CEA), Francisco Lamanna (CIC La Matanza), Engineer Jorge Pereira de Olazábal, Dr. Inés Marcuzzi, Dr. Guillermo Rosas González (Spanish Chamber of Commerce), and Dr. Andrés Echevarría (American Club of Buenos Aires), Nancy Clara shared key strategies for successfully entering the North American market. One of the most moving moments was the arrival of the author’s grandmother, Ana María Estrella, a symbol of immigrant perseverance and a fundamental inspiration for the book. Clara remarked: “This manual is not only about technique; it is the systematization of 25 years of experience as a Hispanic businesswoman. Success in the U.S. requires methodology, but also the resilience I learned from my roots.”
The evening, blessed by Father Lucio Ballester, concluded with remarks from Luis Savino and a piano performance by maestro Federico Malvarez. The event was coordinated by Rodrigo Etchavarría and supported by premium and regional brands such as “Un Tal… Vega” Wines from La Rioja, Bodegas Febrero Riojano, and the sustainable export fashion designs of Alejandra Gougy and Patricia Rivas Orozco.
In the context of Argentina’s national economic restructuring, “Step by Step” stands as an indispensable technical manual for decision-makers seeking to mitigate risks and capitalize on the comparative advantages of Argentine entrepreneurs in the North American market. The book is available at Librería Paidós (Av. Las Heras 3741, Recoleta), Librería Huemul (Av. Santa Fe 2237, CABA), Librería Biblos (Puán 378, Caballito), and globally on Amazon.com.
