As search behavior rapidly evolves, with a significant portion of queries now concluding in AI-generated summaries rather than traditional clicks, businesses face a new imperative: visibility in generative AI outputs. Recognizing this shift, MysticDigi Pvt. Ltd., a Delhi-based SEO company serving clients across India, Singapore, the UAE, the UK, and the US, has launched a dedicated AI SEO practice. This new service is designed to ensure brands appear not only in classic Google search results but also within AI Overviews and other generative AI search platforms.
The announcement comes at a time when consumer research increasingly begins with conversational AI tools, bypassing traditional search engines. "Ranking on page one is no longer the finish line," stated Anubhav Garg, Founder of MysticDigi. "Your customer may never scroll to your listing if the AI answer above it recommends someone else. Our SEO experts now optimize for both realities at once – the traditional Google result that still drives revenue, and the AI-generated answer that increasingly decides who gets considered in the first place."
The new practice integrates conventional search engine optimization with generative engine optimization (GEO) into a unified roadmap. Key components include optimizing content for AI Overviews and answer engines by restructuring it into clear, question-led formats that large language models can quote and cite accurately. Additionally, the service focuses on entity and brand authority building, ensuring consistent business entities and citation footprints so AI systems recognize the brand as a credible source. Advanced schema and structured data implementation is another cornerstone, helping crawlers and AI models understand products, services, and expertise. The service also emphasizes topical depth through content clustering and technical SEO to ensure crawl readiness for both traditional and AI crawlers. To measure success, MysticDigi provides AI visibility tracking and reporting, monitoring brand presence across AI-generated answers against conventional rankings.
With availability across five markets, the service targets businesses in e-commerce, healthcare, education, real estate, manufacturing, professional services, and B2B technology. Engagements begin with a complimentary AI visibility audit for qualifying businesses through the end of the quarter, benchmarking current presence in generative answers and identifying opportunities to outrank competitors. Garg highlighted the necessity of this approach: "Every business we speak to has the same question right now – how do we show up when AI answers for us? The honest answer is that it takes disciplined fundamentals plus a new layer of work most agencies haven't built yet." This launch underscores the growing importance of optimizing for AI-driven search, a trend that is reshaping digital marketing strategies globally.
