Meridian Holdings Inc. (NASDAQ: MRDN), formerly Golden Matrix Group, Inc., has completed its transition to a new corporate identity effective March 3, 2026. The rebranding aligns the company’s public profile with its primary operating subsidiary, the Meridianbet Group, following a reorganization that began earlier. This change represents a significant milestone in the company's strategic integration of its B2C and B2B operations.
The announcement, made on March 5, 2026, highlights several key takeaways from the transition. As of March 3, 2026, the company now trades under the ticker MRDN on Nasdaq, reflecting its new name. This marks the final stage of the Meridianbet integration, which has been a central focus for the company. The rebranding is intended to unify the corporate identity with its most prominent subsidiary, Meridianbet Group, a leading online sports betting and gaming operator.
Meridian Holdings has also reported a profitability inflection in its Q3 2025 results, confirming a shift from a $3.3 million net loss to a $0.4 million profit. This improvement underscores the company's ability to turn around its financial performance. Additionally, the company has achieved a 37% reduction in total debt, now standing at $25.9 million, since late 2024. This balance sheet cleanup enhances the company's financial stability and positions it for future growth.
Based in Las Vegas, Nevada, Meridian Holdings is an established B2B and B2C gaming technology company operating across multiple international markets. Its B2C division is represented by Meridianbet Group, which was founded in 2001 and is licensed in numerous jurisdictions across Europe, Africa, and South America. The B2B division includes game developer Expanse Studios and iGaming platform GMAG, which develop, license, and distribute proprietary gaming platforms to a global client base. Other subsidiaries include RKings Competitions, a high-volume UK-based raffle ticket business; Mexplay, a regulated online casino in Mexico; and Classics for a Cause, Australia’s leading subscription-based digital memberships and trade promotion lotteries.
For more details on the announcement, including downloadable images and bios, please view the full announcement here.
