LR Health & Beauty SE, Europe's leading social commerce company for high-quality nutritional supplements and beauty products, has published its final annual report for 2025, confirming the preliminary figures released earlier. The full-year sales (revenue from goods sold) amounted to EUR 277.1 million, down from EUR 289.2 million in 2024. Reported EBITDA fell to EUR 16.5 million from EUR 27.3 million, impacted by one-off effects from the reorganization of the financing structure. Normalized EBITDA also decreased to EUR 22.5 million from EUR 32.6 million in the prior year.
Jörg Körfer, CEO of LR Health & Beauty SE, commented: “The 2026 financial year is a transitional year for LR, during which we have laid the groundwork – both financially and strategically – for sustainable business growth and performance. The newly established financing structure gives us the momentum we need to continue to consistently pursue the initiatives we have launched in production, logistics and sales in the second half of the year. In this context, we are committed to working closely with our partners and are continuing to expand these relationships internationally.”
Expanding in-house production is a key strategic pillar. LR is investing over 2 million euros in a new, high-performance production line, centralizing the manufacture of the 5in1 product category entirely at its site in Ahlen. This includes the established products LR 5in1 Beauty Elixir and LR 5in1 Men’s Shot. The new facility is designed to have an annual capacity of up to 40 million units and paves the way for further product innovations in modern nutritional supplement concepts.
The full 2025 Annual Report is available on the company's website at https://ir.lrworld.com.
The LR Group, headquartered in Ahlen/Westphalia, produces and distributes high-quality nutritional supplements and cosmetic products in 32 countries under the motto “More quality for your life”. As an attractive Social Commerce Company, LR supports personal exchange in its community with efficient digital solutions. The holistic tool “LR neo” offers the international partnership all business-relevant key figures and information in one dashboard.
Since 1985, LR has been a “people business” focused on personal consultation. In times of changing work environments, the business model appeals to those seeking flexibility, work-life balance, and financial independence. LR's core competency includes aloe vera processing for over 20 years, using only the leaf's valuable inside. The company operates one of Europe's most modern aloe vera production facilities for drinking gels in Ahlen.
The 2025 annual report highlights LR's commitment to sustainability and its strategic initiatives to optimize production, logistics, and sales. The new production line underscores the company's focus on efficiency and innovation, positioning it for future growth despite the challenging year.
