Lionsgate Play Asia has selected NAGRA Multi-DRM, a foundational security solution within the NAGRA Venturi ecosystem, to protect its premium content catalogue on its OTT platform. The move comes as competition intensifies in India's fast-growing streaming market, where differentiated content is key to building a loyal subscriber base. By leveraging NAGRA Multi-DRM, Lionsgate Play aims to deliver studio-grade content protection while maintaining the flexibility to strengthen its security posture as piracy tactics evolve.
NAGRA Multi-DRM, developed by NAGRAVISION, a Kudelski Group company, is designed to reduce exposure to illegal distribution, simplify compliance with studio requirements, and accelerate subscriber growth. As part of the broader NAGRA Venturi ecosystem, it offers a path to integrate additional security technologies, creating a unified, intelligence-led security approach that can identify, prioritize, and respond to emerging piracy threats. This is particularly crucial in India, where sophisticated piracy operations continue to threaten premium content, subscriber revenue, and platform growth.
Rohit Jain, Founder at Lionsgate Play Asia, emphasized the importance of protecting premium stories: "Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform. Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need to protect our content, strengthen trust with our subscribers, and deliver a seamless viewing experience."
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, highlighted the strategic value: "Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships and support long-term growth. This partnership also underscores NAGRAVISION’s continued expansion in high-growth streaming markets and its commitment to helping content owners and service providers turn security into a value driver, not just a line of defense."
The adoption of NAGRA Multi-DRM is a proactive measure for Lionsgate Play, which operates in eight Asian markets and reaches over 40 million viewers in India. With a content library spanning franchise blockbusters, awards-circuit hits, and regional originals, the platform relies on robust security to maintain its competitive edge. NAGRA Multi-DRM helps identify and mitigate illegal distribution earlier in the value chain, strengthening control over content usage across devices and networks. This approach supports brand value, preserves audience trust, and enables more informed security decisions.
For the streaming industry, this partnership highlights the growing importance of advanced security solutions in high-growth markets. As piracy tactics become more sophisticated, content owners and service providers must adopt scalable, future-ready security measures to protect their investments and sustain growth. NAGRAVISION's NAGRA Venturi ecosystem offers a comprehensive framework for evolving security needs, ensuring that platforms like Lionsgate Play can adapt to emerging threats while delivering a seamless viewing experience.
