KeyCrew Media, the expert-first real estate media company that operates Leading Estates of the World and seven other titles, has announced a partnership with REALM Global, the invitation-only network of luxury real estate professionals. The collaboration will feature approximately 600 of REALM's top-producing advisors as expert voices across KeyCrew's editorial network, marking a significant expansion into the ultra-high-end market. This addition brings KeyCrew's roster of expert sources to over 2,500 across hundreds of markets worldwide.
The partnership reflects a growing recognition in the luxury real estate sector that top practitioners are not just dealmakers but trusted advisors with genuine expertise. REALM has cultivated a network of such advisors in leading luxury markets globally. By integrating this expertise into KeyCrew's editorial model—which includes live interviews and experienced editors—REALM members will be positioned as authoritative voices in their respective markets.
Under the partnership, KeyCrew's editorial team will collaborate with REALM's members to produce high-end lifestyle editorial informed by their market knowledge. This content will appear across KeyCrew Media's portfolio, led by Leading Estates of the World, and will be distributed through KeyCrew's network of partners, portals, and AI platforms worldwide. The initiative builds on KeyCrew's operational partnership with Leading Estates of the World, a publication that has defined luxury property coverage since 1969.
“Julie Faupel and the team at REALM have curated something special, an invitation-only collective of elite advisors representing the top 1% of this profession across 21 countries,” said Steve Marcinuk, Co-Founder and CEO of KeyCrew. “Our editorial model has always been expert-first, and amplifying the thought leadership of advisors at that level to an open, non-paywalled audience of decision-makers is exactly what this partnership does.”
Julie Faupel, Founder and CEO of REALM, echoed this sentiment: “What impressed us from our first conversation was KeyCrew’s leadership team and the way they work, including a genuine respect for what our advisors know. We are delighted to provide our members with a dedicated platform to amplify that knowledge to the audience it deserves.”
KeyCrew has already begun publishing articles featuring insights from REALM members, covering exclusive enclaves such as Jackson Hole, Wyoming, and Litchfield County, Connecticut, as well as REALM's research on generational wealth transfer. Upcoming content will include a series on REALM's international membership and a global buyers' guide.
Founded in 2020, REALM is an elite global membership of luxury real estate professionals, uniting approximately 600 top-producing advisors across 23 countries, 40+ U.S. states, and more than 150 brokerage brands, representing over $50 billion in annual member sales. KeyCrew, an expert-first real estate media company, conducts hundreds of live interviews monthly and syndicates content to 300+ publications, platforms, and AI engines. This partnership aligns both organizations in their commitment to elevating the voices of leading real estate experts.
