In a move that underscores the growing demand for specialized real estate journalism, KeyCrew Media has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC. Sharman, recognized as the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, will serve as an expert source for KeyCrew's editorial network, focusing on the nuanced waterfront markets of the western Finger Lakes.
The collaboration aims to provide in-depth, non-paywalled insights into lakefront valuation, lake-access transactions, and second-home investment activity across Conesus, Honeoye, and Silver Lakes. Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of expert voices in such specialized markets: "Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does."
Sharman's expertise is rooted in hands-on experience. Over the past twelve months, he has represented roughly 70 transaction sides, split between buyers and sellers. His practice focuses on the technical details that distinguish waterfront properties: usable frontage, water depth, lot orientation, dock condition, and the intricacies of shared-access and easement arrangements. This property-specific knowledge is critical in a market where emotional decisions intersect with precise financial considerations.
His background is as diverse as it is impressive. Holding a master's degree in psychology, Sharman previously worked as an Accredited Financial Counselor and spent 15 years as a senior public affairs officer in the military. This unique combination of skills gives him a distinctive perspective on client communication and negotiation, valuable in high-stakes lakefront transactions.
The partnership has already begun producing content. Initial articles explore how waterfront value is calculated, the impact of Rochester proximity on second-home demand, and the diligence required for shared-access purchases. Future pieces will cover pricing and preparing lake listings, the luxury lakefront segment, and relocation guides for incoming buyers.
Sharman's selection underscores a broader trend in real estate media: the shift toward expert-driven reporting. KeyCrew Media, which reaches over 40,000 professionals and syndicates content to 300+ platforms, is at the forefront of this movement. By partnering with agents like Sharman, the company ensures that its coverage is not just informative but genuinely authoritative.
For consumers, this partnership means access to reliable, detailed information previously confined to private consultations. As Sharman notes, "Lake buyers are usually trying to answer two questions at once: 'Is this property truly worth it?' and 'Can I picture my life here?' ... Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent."
In an era of information overload, the value of verified, expert content cannot be overstated. This collaboration sets a new standard for real estate journalism, ensuring that niche markets like the western Finger Lakes receive the in-depth coverage they deserve.
