Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition, announced on September 21, 2026, underscores her commitment to her clients, community, and a higher standard of real estate professionalism. The Lighthouse Marketing Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, with her marketing generating more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS. This level of production and visibility is significant because it demonstrates that her approach to real estate goes beyond simply listing homes; it involves a strategic, multi-channel marketing effort that reaches a wide audience.
Poulson's approach emphasizes both the client experience and how each home is presented to the marketplace. Professional photography, video, and thoughtful distribution help her clients' properties reach audiences well beyond traditional listing platforms. This matters because in a competitive real estate market, how a property is marketed can directly impact its visibility, time on market, and final sale price. By leveraging high-quality visual marketing, Poulson ensures her clients' properties stand out, potentially leading to better outcomes.
That creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area. This community involvement is a key component of the Lighthouse Marketing Institute's recognition criteria, and it highlights how real estate professionals can play a vital role in their communities beyond their day-to-day business.
The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them, and perform within their profession. This recognition is important because it sets a benchmark for what it means to be a top-performing agent—not just in terms of sales, but in terms of ethical standards, client service, and community impact.
For those interested in learning more about the Lighthouse Marketing Institute and its recognition program, visit their website at https://lighthousemarketinginstitute.com/. To view Jennifer Poulson's full 2026 profile, visit the Lighthouse Marketing Institute's online directory. The recognition not only elevates Poulson's standing in the industry but also serves as a reminder of the values that drive excellence in real estate.
