Jazmin Ramirez, Executive Director of Growth at CI Web Group, has been appointed Marketing Chair for Women in HVACR, a nonprofit organization dedicated to empowering women in the heating, ventilation, air conditioning and refrigeration industry. The appointment places Ramirez on the organization's Board of Directors, where she will lead the marketing committee responsible for promoting Women in HVACR and supporting communications across its 1,200-member network.
The move matters because the HVACR industry continues to face a well-documented skilled labor shortage, and organizations like Women in HVACR play a critical role in attracting and retaining talent. By elevating a leader with direct trades experience to a key marketing position, the organization is signaling a renewed emphasis on outreach and member growth. Ramirez's background is rooted in the trades: prior to joining CI Web Group, she held roles inside plumbing and HVAC companies, progressing from customer-facing positions into operations and marketing. In her current role, she leads CI Web Group's growth organization, overseeing sales and the customer lifecycle.
In her capacity as Marketing Chair, Ramirez will lead the committee that promotes Women in HVACR and collaborates with other committees on press and industry outreach, the organization's newsletter, marketing for its annual conference, and promotion of educational programs and member resources. The scope of the role means her decisions will directly influence how the organization communicates its value proposition to current and prospective members, partners, and sponsors.
Ramirez framed the opportunity in terms of visibility and access. "This role is an opportunity to help more women know what Women in HVACR has to offer and how they can be part of it," she said. "There is already so much great work happening across the organization. I'm excited to help tell those stories, expand our reach and make sure more women across the industry know these resources are here for them."
Jennifer Bagley, CEO of CI Web Group, praised the appointment, noting Ramirez's industry fluency and leadership qualities. "I've watched Jazmin take her deep understanding of the trades and grow into an incredible leader in this industry," Bagley said. "She understands the challenges contractors face, she knows how to bring people together, and she cares deeply about helping others succeed. I can't think of a better person to help lead the marketing efforts for Women in HVACR."
Women in HVACR supports more than 1,200 members through networking, mentoring and education designed to help women connect and advance within the HVACR industry. Since its founding in 2002, the organization has grown to more than 1,200 members across the industry, providing opportunities for professional and personal growth through networking, mentoring, education, scholarships, professional development and industry events. More information is available at womeninhvacr.org. CI Web Group, an AI-enabled marketing agency built for the trades with more than 20 years of experience serving HVAC, plumbing, electrical and home service companies nationwide, is also the developer of Hydra OS, its website platform built specifically for home service businesses. The company's website is https://ciwebgroup.com.
Ramirez's appointment carries implications beyond a single committee assignment. Marketing and communications are central to how trade organizations compete for attention and membership in a crowded nonprofit landscape. Her dual perspective—as someone who has worked inside plumbing and HVAC companies and now leads growth for a marketing agency serving the trades—could help Women in HVACR sharpen its messaging to both individual women considering industry careers and the contractors and companies that support them. For an industry that depends on expanding its talent pool, that alignment between marketing strategy and on-the-ground experience may prove especially valuable.
