InPlay Global, a market for live sports performance, and tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced a strategic partnership on June 30, 2026, to develop Sports Performance Securities—equity instruments whose value is linked to team performance. The collaboration seeks to establish sports performance as an investable asset class, moving beyond traditional sports betting and prediction markets.
InPlay is building a market model where fans, investors, traders, and institutions can participate in equity markets tied to team performance. tZERO will provide regulated digital securities infrastructure, including tokenization and trading platforms, to support the issuance and trading of these securities. According to Edwin Johnson, Founder and CEO of InPlay Global, “Sportsbooks allow users to wager on outcomes. Prediction markets allow users to trade probabilities. Yet no equity market exists for sports performance itself. We're changing that.”
Alan Konevsky, Chairman and CEO of tZERO, added, “Tokenization, coupled with the right market structure, transforms real-world rights, interests, and economic activity into investable assets. Sports performance represents a compelling and largely untapped frontier.” The partnership aims to bring transparency, accessibility, and market participation to this new asset class.
InPlay is also preparing to launch the InPlay Trading Challenge, a free-to-enter national competition aligned with the 2026 professional and college football seasons. The challenge, featuring cash prizes and participants from over 15 universities, is designed to introduce students and sports fans to sports markets, trading concepts, and financial literacy.
For more information about tZERO and its services, visit their website. tZERO Digital Asset Securities, LLC and tZERO Securities, LLC are broker-dealers registered with the SEC and members of FINRA and SIPC. More information about these entities can be found on FINRA’s BrokerCheck.
