HPA Talent, a leading talent agency across sports, creators, and entertainment, has announced the signing of Jasmijn Janssen, the current World Freestyle Soccer Champion, to an exclusive North America representation deal. The agreement covers brand partnerships, appearances, live events, and activations tied to the upcoming World Cup and Olympic cycles.
Janssen, widely recognized as one of the most technically gifted and creatively dynamic freestylers globally, has achieved top results in elite competitions and built a rapidly growing digital presence. Her blend of precision, athleticism, and artistic expression has made her a sought-after figure for live events and branded activations worldwide.
Under the agreement, HPA Talent will focus on introducing Janssen to the North American market, aiming to connect her with global brands seeking authentic soccer talent. Paris D'Jon, CEO of HPA Talent, stated: "Jasmijn is exactly the type of talent brands are looking for as we head into a massive World Cup cycle. She's not only a reigning world champion, but a true performer with international appeal."
Janssen's signing comes at a strategic time, with global interest in soccer content and creator-led activations surging ahead of the 2026 FIFA World Cup, followed by the Women's World Cup and Olympic cycles. The agency plans to leverage these major events to build long-term opportunities for Janssen in North America.
Janssen expressed enthusiasm about the partnership: "Partnering with HPA Talent feels like the right next step for my career. They understand freestyle soccer, the World Cup landscape, and how to build long-term opportunities in North America."
HPA Talent continues to expand its position as a leading soccer talent booking and representation division in North America, connecting athletes and creators with brands and major sporting events. For booking and media inquiries regarding Jasmijn Janssen, visit www.hpatalent.com.
