The 52nd HKTDC Hong Kong Toys & Games Fair, 17th HKTDC Hong Kong Baby Products Fair, and 24th Hong Kong International Stationery & School Supplies Fair opened today at the Hong Kong Convention and Exhibition Centre, running over four consecutive days. Jointly organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd, the three fairs are highly international, bringing together exhibitors and buyers from around the world to create networking and business opportunities and foster cross-regional trade cooperation.
At the Joint Opening Ceremony, Jenny Koo, HKTDC Deputy Executive Director, said: “The three fairs, themed ‘New Play for All’, cover three key areas: play, growth and creativity. As Asia’s flagship trade event of its kind, the Toys & Games Fair is tapping into the immense potential of the pop toy and collectibles market. This year, we have launched the new ‘Pop & Play’ pavilion. Open to both trade buyers and the public, the pavilion offers enhanced cross-sector business opportunities, facilitating collaboration and enabling interaction with fans and collectors of designer toys.”
The three fairs have attracted more than 2,600 exhibitors from 37 countries and regions, including new participants from Bangladesh, New Zealand and Norway, alongside returning exhibitors from Hong Kong, the Chinese Mainland, Asia-Pacific including ASEAN, the Middle East, South Africa, Europe and the United States. The HKTDC has organised over 200 buyer missions from more than 40 countries and regions to attend and source products.
Several product trends are emerging from this year's exhibitors. The ‘Pop & Play’ pavilion brings together some 150 famous local and international IPs, including B.Duck, CardFun, CR7® LIFE, Hot Toys, LAURA, Moshow Toys, Play Bonito®, Room One, threezero, TUTU MOKEY and more. Some IPs will launch fair premieres and global limited-edition collectibles, such as MOMOLAND's debut dolls (Booth: CH-F16), TUTU MOKEY collectible figurines and art sculptures limited to 100 and 88 pieces globally (Booth: CH-F05), CM Concepts Limited's Mazinger Z Playing Cards limited to 1,500 sets worldwide (Booth: CH-G06), and Dongguan Manbo Brand Management Co., Ltd's Father Joka doll limited to 100 pieces (Booth: CH-A16).
The new Happy Ageing label is being introduced to help buyers identify toys for seniors, with more than 40 exhibitors showcasing relevant products. Sustainable products are also in focus, with over 400 exhibitors displaying the Green Solutions label, an increase of approximately 10% compared to 2025. In the Green Toys zone, one exhibitor presents the Beach Life OBP Material Beach Funnel Set crafted from ocean bound plastic (Booth: 1C-D02). At the Baby Products Fair, an exhibitor is showcasing baby push walker toys certified under FSC and Global Recycling Standard (Booth: 3F-G26).
The inaugural ‘Pop & Play’ pavilion features interactive activities including photo opportunities, creative exchanges and autograph sessions. Renowned artists such as b.wing, Kenny Wong, Steven Choi, and Winson Ma will share their creative insights. On 14 January, a key thematic seminar titled “Explosive Growth of IP Economy: from Local Success to Global Reach” will feature Maxim Wang, Head of Toys Category, Alibaba 1688, and Leung Man Lai Lily, CEO and Co-Founder of Nikopicto Limited.
The Asia Toys & Games Forum opens tomorrow, themed “Empowering the Toy Industry for Global Success”, with international experts discussing market outlook, global IP ecosystem, product certification, and seniors toy market. The three exhibitions offer a one-stop sourcing solution under the EXHIBITION+ model, combining physical exhibition access with the Click2Match smart-matching platform for online business meetings from 5 to 22 January 2026. Buyers can use Scan2Match to bookmark exhibitors and engage during and after the fair.
