The Hong Kong Trade Development Council (HKTDC) today officially opened its seven flagship lifestyle and licensing events, including the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, Hong Kong International Printing & Packaging Fair, DeLuxe PrintPack Hong Kong, Hong Kong International Licensing Show, and Asian Licensing Conference. These events, running from April 28 to 30 at the Hong Kong Convention and Exhibition Centre and AsiaWorld-Expo, have attracted some 5,600 exhibitors from over 30 countries and regions, underscoring Hong Kong's position as a super connector and super value-adder for global businesses connecting with the Chinese Mainland.
HKTDC Executive Director Sophia Chong highlighted Hong Kong's solid strengths, well-developed innovation ecosystem, and robust intellectual property infrastructure, making it the ideal base for companies to pursue creativity and innovation and bring them to commercial fruition. The Gifts & Premium Fair and Home InStyle offer buyers a diverse range of products spanning cultural creativity, sustainability, innovative materials, and gerontechnology. Selected highlights are brought together on the new "Reimagine" themed floor at HKCEC Hall 5, providing a one-stop overview of global trends in lifestyle homeware and gifting products. Notable product launches include Wei Yit Vacuum Flask Manufactory's Camel Brand MINI20 thermos blind box and PREN Ltd's infection-prevention mobile toilet.
The Hall of Fine Designs at the Gifts & Premium Fair gathers over 100 exhibitors featuring premium design-led products, such as Star Industrial Co., Ltd's Red A "Made in Hong Kong" mini-series blind boxes. Home InStyle presents the Gerontech and Innovative Material Pavilion, showcasing over 20 local enterprises with gerontechnology products and smart living solutions, including Scan Infinity Ltd's TechFitX Smart Sports Training System and Sinomax's bionic ultrasonic sleep soother. The Cultural and Creative Avenue gathers design institutions from over 10 countries, with Pantone returning as colour partner to present home décor trends through the PANTONE 2026 Colour of the Year "Cloud Dancer".
Fashion InStyle showcases global innovation in fashion materials through the highlighted zone NEXT@Fashion InStyle (NEXT), sponsored by the HKSAR Government's Cultural and Creative Industries Development Agency (CCIDA). Exhibitors include Belgium's Bloom Biotech showcasing microalgae leather, Finland's Spinnova PLC with its next-generation textile fibre SPINNOVA®, and Vietnam's Thai Son S.P Co., Ltd. with ramie fabric. Returning project ambassador Han Chong leads six local designer brands to create cross-disciplinary collections, incorporating materials from beyond Hong Kong and Chinese Mainland for the first time. The full design collection will be unveiled at tomorrow's NEXT fashion parade.
The Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong highlight innovative, eco-friendly, and premium solutions. Elements Printing and Packaging Limited introduces FSC Transparent Non-plastic packaging products, while BSN International Hong Kong Limited offers RFID labels with paper-based inner layers. At DeLuxe PrintPack Hong Kong, Ijen Enterprises Ltd. presents 3D rotating music boxes, and Marshallom (Holdings) Limited showcases a floral-and-bird paper lantern canister.
The Hong Kong International Licensing Show welcomes more than 330 exhibitors showcasing over 600 brands and IP projects. For the first time, the fair introduces a dedicated IP and e-Commerce Support Services zone, uniting e-commerce platforms, KOLs, and marketing firms to support brands in capitalizing on e-commerce growth. Headline IPs include Potatoz by 9GAG Limited, LuLu the Piggy by Toyzeroplus Limited, and Café de Bollo by Yogurt Studio Ltd. The concurrent Asian Licensing Conference features industry leaders such as Maura Regan, President and CEO of Licensing International, and Alessandro Villa, Senior Licensing Manager of FIFA, discussing global licensing trends and sports licensing strategies.
Throughout the fairs, around 60 thematic seminars, buyer forums, and product presentations cover trending topics including the silver economy, market trends, culture and innovation, and sustainability. For example, the Printing & Packaging Fair will host a seminar on generative AI and digital printing, while Fashion InStyle will stage a seminar on cultural fusion in lifestyle design. These events reinforce Hong Kong's role as a key gateway for global businesses and a hub for innovation and trade.
