In the latest episode of The Building Texas Show, host Justin McKenzie explores why Glen Rose, a town of roughly 2,700 residents, has become a tourism powerhouse. Published June 25, 2026, the conversation with Tourism Director Traci Niedziela highlights the attractions and strategies that draw visitors from across the state.
Niedziela emphasizes that 28% of Texans live within a 90-minute drive, yet many have only passed through. The episode reframes Glen Rose as a weekend destination, not just a quick day trip. Key attractions include Fossil Rim Wildlife Center, where baby giraffes and a zebra born in February draw families, and Dinosaur Valley State Park, alongside Dinosaur World and the new animatronic Rex Ann at the visitor center.
A unique citywide scavenger hunt features 98 uniquely painted dinosaurs, each representing a local business. For example, the hospital's dinosaur is painted like a doctor, and the school district's is a tiger, the school mascot. Players scan a QR code at any hotel or the visitor center to unlock rewards such as Fossil Rim entry passes, Dinosaur World tickets, and free ice cream at Shoo Fly. The Texas Amphitheater's June production of The Little Mermaid is staged over an actual water moat, adding a distinctive element.
Glen Rose's economic backbone includes the nearby Comanche Peak nuclear power plant, which drives midweek corporate retreat and conference demand from Sunday through Thursday, supporting five major hotels and enabling weekend leisure travel. The town also fosters hospitality through Leadership Glen Rose training. Mayor Joe Bowles, visible in community events, recently planned a July 4th parade, dunk tank, and hot dog eating contest. The town's 250th birthday weekend will close with fireworks reflected over Wheeler Branch Park's water.
Listeners can find planning details at ExploreGlenRose.com, and the episode is available now wherever podcasts are heard.
