Forme Science, the smart posture and recovery wearables brand worn by Olympians and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop on forme.science and use code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the 2026 World Cup Final.
The campaign is powered by PlayAbly, a promotions platform that leverages the regulated prediction market Kalshi to hedge the financial risk. According to Seiji Liu, co-founder of Forme Science, the initiative allows the brand to share the excitement of the World Cup with customers without taking on unlimited financial exposure. "Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage," Liu said.
Angelo Ferro, founder and CEO of PlayAbly, explained that the platform was created to add play to the shopping experience by harnessing excitement around cultural moments. "We saw the World Cup as the perfect stage and Forme as the perfect brand to make it real. This is what innovation looks like: finding new ways to bring people into the moment," Ferro said.
Nicolas Hull, director of business development at Kalshi, noted that Forme is the first e-commerce brand to use prediction markets to hedge risk. "This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas," Hull said.
The promotion works as follows: customers shop on forme.science through June 30 and enter code TEAMUSA at checkout. Then, if Team USA reaches the World Cup Final, every TEAMUSA order receives 100% cashback, excluding taxes and shipping. The initiative is a milestone for both e-commerce and prediction markets, showing how regulated prediction markets can move beyond trading to serve as practical risk-management infrastructure, enabling brands to launch promotions that were once considered too costly or unpredictable.
Forme Science is known for its patented intelligent posture wearables for recovery, performance, and longevity. The company serves consumers, elite athletes, healthcare professionals, and professional sports organizations, and is the Official Posture & Recovery Partner of the MLB Players Association. With this launch, Forme and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management.
As prediction markets continue to mature, the companies believe this approach has the potential to reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide. The promotion is subject to Official Rules, available at https://forme.science/pages/team-usa, and is void where prohibited.
