LOS ANGELES, CA - Forme Science, the smart posture and recovery wearables brand worn by Olympians and pro athletes, today announced the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop on forme.science and use code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the World Cup Final.
The campaign, powered by promotions platform PlayAbly and regulated prediction market Kalshi, allows Forme to share the excitement of the World Cup with customers while managing financial exposure. “Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything - by helping people perform at their best,” said Forme co-founder Seiji Liu. “Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.”
PlayAbly designed the campaign to harness excitement around cultural moments. “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands. What's better than winning? Shopping and winning!” said Angelo Ferro, founder and CEO of PlayAbly. “We saw the World Cup as the perfect stage and Forme as the perfect brand to make it real.”
Nicolas Hull, director of business development at Kalshi, highlighted the significance: “Forme is the first e-commerce brand to use prediction markets to hedge risk. This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas.”
The initiative marks a milestone for both e-commerce and prediction markets, showing how regulated prediction markets can serve as practical risk-management infrastructure. “Now brands can share in a moment like the World Cup without taking on unlimited financial exposure - and focus on creating memorable customer experiences,” said Liu.
Forme Science, known for its patented intelligent posture wearables, continues to expand into data-driven health technologies. The company is the Official Posture & Recovery Partner of the MLB Players Association. With this launch, Forme and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management.
The promotion runs through June 30, 2026. US 18+. No purchase necessary to enter or win. Subject to Official Rules available at https://forme.science/pages/team-usa. Void where prohibited.
