First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. The collaboration aims to help businesses clearly identify themselves and improve answer rates by leveraging Vodafone's CAMARA-based network APIs, which verify and brand calls at scale.
The launch comes at a critical time for the UK market, where scam calls are a daily concern. Consumers are increasingly reluctant to answer unknown or unverified numbers, making it harder for legitimate businesses to reach their customers. By enabling enterprises to present verified, recognizable identities on Vodafone's network, First Orion and Vodafone seek to restore trust in phone communications and enhance customer engagement.
"We are thrilled to partner with Vodafone to bring our INFORM Branded Calling solution to the UK," said a First Orion spokesperson. "This partnership underscores our commitment to providing businesses with the tools they need to connect with customers securely and transparently."
First Orion's branded calling solution allows enterprises to display their company name, logo, and reason for calling directly on the recipient's phone screen, provided the call is verified through the network. This not only increases answer rates but also reduces the likelihood of calls being reported as spam. For more details, view the full announcement here.
The UK launch utilizes Vodafone’s CAMARA-based network APIs, an industry standard for telecommunications that enables seamless integration of branded calling features. This technology ensures that only verified enterprises can brand their calls, adding a layer of security against spoofing and fraud. As a result, consumers can confidently answer calls, knowing the caller identity has been authenticated by the network.
First Orion is a market leader in branded communication solutions, offering a comprehensive suite that includes branded calling, messaging, advanced analytics, and real-time fraud detection. The company is integrated into the largest U.S. mobile carriers and partners with Fortune 500 companies. For more information about First Orion, visit firstorion.com.
This partnership highlights the growing importance of call authentication in combating phone scams. As more countries adopt similar technologies, consumers and businesses alike stand to benefit from a more secure and transparent communication ecosystem.
