First Orion, a leading provider of branded communications solutions, today introduced a new patented SIP redirect-based, end-to-end call authentication integration method, enabling enterprises to more easily and securely authenticate outbound calls while delivering trusted calls at scale. The announcement was made on April 30, 2026, from North Little Rock, Arkansas.
Call Authentication, the technology that delivers INFORM® with Logo and SENTRY® Call Blocking, is now available through this new integration. This capability enables enterprises to verify that calls are valid as they reach carrier networks, branding only authenticated calls with INFORM or blocking unauthenticated calls with SENTRY. The SIP redirect method simplifies the authentication process, reducing the complexity and cost typically associated with implementing call authentication solutions.
For enterprises, this development is significant because it lowers the barrier to entry for adopting trusted calling. Previously, integrating call authentication required significant technical resources and coordination with carriers. The new SIP redirect approach streamlines deployment, allowing businesses to quickly enhance customer trust and reduce fraud by ensuring that only legitimate calls are branded or allowed through.
First Orion's solutions are already integrated into the largest U.S. mobile carriers, and this new method expands access to Fortune 500 companies and beyond. By making call authentication more accessible, First Orion aims to combat the pervasive problem of spam and scam calls, which erode consumer trust and lead to financial losses. According to the Federal Communications Commission, robocalls and scam calls cost Americans billions annually. First Orion's technology directly addresses this by providing a scalable way for enterprises to verify their identity to consumers.
Consumers benefit from seeing a verified logo or brand name on incoming calls, which helps them decide whether to answer. This reduces the likelihood of falling victim to phone scams and improves overall communication experience. For carriers, the integration helps reduce network congestion from unwanted calls and enhances their ability to protect subscribers.
First Orion offers a comprehensive suite of branded communications solutions to improve customer engagement, enhance security and transparency, and provide actionable insights. In addition to branded calling and messaging, First Orion empowers businesses with advanced analytics to optimize call programs, real-time fraud detection to protect their customers, and other innovative solutions that enable enterprises to provide trust and transparency at scale. More information is available at firstorion.com.
The announcement was distributed by Reportable, Inc. For media inquiries, contact Katherine Waite at katherine@triercompany.com or 617 599 9798.
