First Orion and Glia Partner to Secure Branded Calls with Identity-First Authentication

First Orion and Glia have announced a technology partnership integrating call authentication and spoof protection into Glia's Banking AI platform to help financial institutions prevent fraud and enhance customer trust.

Miami Metrowire Staff
Business
First Orion and Glia Partner to Secure Branded Calls with Identity-First Authentication

First Orion, a provider of branded communication solutions, and Glia, a platform for intelligent banking interactions, have announced a technology partnership aimed at securing outbound customer communications through an identity-first approach. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform, enabling financial institutions to protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.

Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions, reducing friction while strengthening trust at the point of engagement. This approach helps financial institutions safeguard their brand reputation and enhance the customer experience by ensuring that calls are authenticated and spoofed numbers are blocked.

First Orion's solutions are designed to elevate phone call and messaging experiences for businesses, carriers, and consumers. The company offers a comprehensive suite of branded communications solutions that improve customer engagement, enhance security and transparency, and provide actionable insights. In addition to branded calling and messaging, First Orion empowers businesses with advanced analytics to optimize call programs, real-time fraud detection to protect customers, and other innovative solutions that enable trust and transparency at scale. First Orion is a valued partner to Fortune 500 companies and is integrated into the largest U.S. mobile carriers.

Glia, described as the No. 1 platform for intelligent banking interactions, provides an AI workforce purpose-built for the banking industry. It claims a zero-hallucination and prompt injection guarantee for customer and member AI. Trusted by over 700 financial institutions, Glia's ChannelLess® architecture eliminates the friction of traditional support by unifying voice, digital, and AI into a single efficient foundation. With more than 1,000 pre-built banking goals and seamless human-to-AI handoffs, Glia helps institutions slash operational costs and abandonment rates while accelerating growth in loans and deposits.

For more information, visit First Orion and Glia.

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