FG Brands, a self-care and wellness platform, has announced the national rebranding of its flagship franchise, LA Bikini, to Bare&Sol, effective June 1. The rebrand reflects the company's evolution as a leading beauty and wellness franchise opportunity, driven by robust growth and positive guest feedback. All former LA Bikini locations now operate under the Bare&Sol name, supported by a new brand identity, expanded service offerings, and a significantly enhanced digital presence.
Bare&Sol focuses on two high-demand beauty wellness routines: expert hair removal using sugaring and airbrush spray tanning services, both under one roof. This combination creates two distinct revenue streams for franchise owners. The brand emphasizes expert-level care, skin-loving ingredients, and an inclusive experience. “We’re thrilled to re-introduce the original sugaring franchise brand with a refreshed identity and bold new direction,” said Jan Zalud, CEO of FG Brands. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons. Customers have evolved and we have chosen to evolve with them.”
With more than one million Brazilian sugaring wax services performed to date, Bare&Sol has perfected sugaring hair removal and added professional airbrush tanning, creating a membership-driven franchise model focused exclusively on these services. The rebrand positions Bare&Sol as an industry innovator, capitalizing on its promise to help people feel powerful and confident in their own skin.
The new brand identity targets today's discerning beauty consumers who are ingredient-conscious and resistant to transactional services. Sugaring uses an all-natural sugar paste free of harsh chemicals, while airbrush spray tanning is UV-free and applied by trained estheticians. Together, these services position Bare&Sol as a full-service skin-wellness destination with strong growth potential among Millennial and Gen Z demographics. New and future studios will feature a reimagined design with clean lines, warm textures, and a calming aesthetic, replacing the traditional clinical feel associated with hair removal.
For more information about memberships or to book guest appointments, visit https://bareandsol.skin. FG Brands, home to Bare&Sol and Facial Collective, offers a co-located business model designed to deliver exceptional guest experiences and strong unit-level economics. For franchise details, visit https://fgbrands.co.
