FG Brands, a self-care and wellness franchise platform, has announced the launch of the franchise industry's first dual-concept beauty studio, combining two of its skincare brands, Bare&Sol™ (formerly LA Bikini) and Facial Collective®, under one roof. This innovative co-location model allows franchise owners to offer a comprehensive range of whole-body skincare treatments, from hair removal and airbrush tanning to facial treatments and injectables, all in a single convenient location.
The dual-concept design keeps both brands independent while sharing the same space, capitalizing on their complementary nature. This approach creates operational and labor cost synergies, as well as revenue growth opportunities through cross-selling. For example, a client visiting for a sugaring session may also book a facial, increasing the average transaction value. The model is designed to maximize revenue per square foot, a critical metric in retail and service businesses.
The first dual-concept studio is set to open in Birmingham, Alabama, on Friday, Aug. 21. With over 1,000 members already pre-enrolled, the studio is projected to generate $1.25 million in revenue in its first year. The 1,950-square-foot space features 10 treatment rooms, demonstrating the potential of the dual-brand business model, which relies on recurring monthly memberships and additional revenue streams from retail product sales and add-on services.
Jan Zalud, CEO of FG Brands, emphasized the strategic importance of the launch: "As a leader in the beauty brand franchising space, we continue to explore dynamic and exciting ways to showcase the professional skincare offerings that give our franchisee partners an edge over the competition. Combining face care through Facial Collective® and hair removal and airbrush tanning through Bare&Sol™ into one convenient location is designed to offer our clients the ultimate in value and convenience - an all-inclusive experience where every customer is made to feel welcome. And for our franchise partners, it delivers the best possible opportunity to drive exceptional revenue per square foot."
The dual-concept studios feature a modern, elevated interior design that moves away from the cold, clinical feel of traditional spas. With clean lines, soft textures, and a calming atmosphere, the environment aims to make clients feel pampered and relaxed. Memberships start at just $49 per month, making routine self-care accessible to a broader demographic. This pricing strategy, combined with the convenience of multiple services in one location, positions the studios as a "boutique fitness for the skin."
The launch of this dual-concept model comes at a time when the beauty and wellness industry is seeing increased demand for personalized, convenient, and affordable services. By offering two distinct brands under one roof, FG Brands is tapping into the growing trend of one-stop-shop experiences. For potential franchisees, this model presents a unique investment opportunity with multiple revenue streams and a proven business framework. As the Birmingham studio opens, it will serve as a flagship, showcasing the potential for expansion across the country.
For more information on Bare&Sol™ franchising, visit Bare&Sol franchising. For details on Facial Collective® franchise opportunities, see Facial Collective franchise. To learn more about FG Brands and its portfolio, visit FG Brands.
