As consumer reliance on online search continues to grow, Domain Listings, LLC is calling for greater online transparency to help small businesses get found. The Las Vegas-based company, which has listed more than 150,000 businesses since its founding in 2013, is urging business owners to regularly review and update their online information to build trust and avoid missed opportunities.
The push comes amid data showing that nearly half of all Google searches have local intent, and 76% of people who search for a nearby business on a smartphone visit one within a day. Furthermore, almost one in two consumers say they would stop considering a business if they find incorrect contact information online. These statistics underscore the importance of accurate and consistent business details across all digital platforms.
"The rise of AI-powered search, the evolution of local SEO, and the changing role of review platforms directly affect how our customers get found and how our platform performs," a company representative said. The company believes that transparency has become a critical quality for businesses operating online, especially in an industry that has faced challenges from deceptive practices by some actors.
Domain Listings has navigated these challenges by focusing on clarity and real customer support. "The category has been damaged by bad actors who used deceptive practices," the representative noted. "The way I have approached it is through transparency—being clear about what we are, what we offer, and standing behind our service with real customer support. You cannot control what others in your industry do, but you can control how you operate and how you respond when things go wrong."
The company credits customer feedback as a major driver of its growth. "Customer service has been our biggest area of growth," the representative said. "Early feedback made it clear that we needed to invest more in how we handle customer concerns—not just in resolving issues, but in the way we communicate throughout the process." This feedback led to improvements in communication and response standards.
Domain Listings encourages everyone, not just business owners, to take proactive steps in managing their online presence. Simple actions include searching your name or business online, checking that contact details are accurate everywhere they appear, updating outdated descriptions, and removing duplicate listings. The company advises reviewing this information every few months instead of waiting for problems to arise.
"Success for me is building something that genuinely serves people," the representative said. "When I think about the more than 150,000 businesses we have listed over the past 13 years, success is the cumulative result of all those connections. It is not a single moment or milestone. It is consistency over time."
By making online transparency a regular habit, businesses and individuals can improve trust and reduce confusion for customers, employers, and anyone searching online. As consumer behavior continues to shift toward digital discovery, accurate information becomes a cornerstone of visibility and credibility.
