Digible, a leading multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, the creator of premium apartment websites built exclusively for the multifamily industry. The collaboration aims to help multifamily teams better activate, configure, and understand the Jonah Data Layer (JDL), a feature introduced last year that provides access to more meaningful website data when properly integrated with Google Tag Manager and Google Analytics 4.
For multifamily marketers, website data can be the difference between guessing what is happening on a website and understanding how renters are actually engaging with it. By combining Jonah's website functionality with Digible's expertise in search engine optimization (SEO), qualified traffic generation, analytics configuration, and performance reporting, clients gain a clearer view of how their websites are performing and where smarter optimization can drive results.
Through the partnership, Digible will offer client education, activation support, Google Tag Manager (GTM) guidance, Google Analytics 4 support, and reporting assistance. This helps multifamily marketing and ownership teams better understand what their Jonah websites are revealing and what actions to take. "Clients are asking the right questions: 'What is the JDL?' 'How do I start using it?' and 'Where does the data go once it's live?'" said Shannon Montoya, Director of Organic Media at Digible. "This partnership gives them a clearer path forward. We're helping connect the technical setup to the marketing visibility clients actually need to make smarter decisions."
Digible has worked closely with Jonah for over a year to align Jonah's website capabilities with Digible's SEO, analytics, and reporting services. "Digible's leadership in multifamily marketing makes them an ideal partner. Together, we're delivering best-in-class reporting and user journey insights that help our shared clients make smarter decisions," said Yuri Star, CEO of Jonah Digital Agency.
Digible helps clients move beyond merely collecting website data to using it for understanding visibility, traffic quality, renter behavior, and the digital moments that influence leasing outcomes. The collaboration creates a stronger connection between website measurement and marketing strategy, giving multifamily teams the insight needed to attract better-fit renters, optimize digital performance, and make smarter decisions with confidence.
For more details on Digible's Jonah Data Layer support, visit https://digible.com/our-thoughts/how-the-jonah-data-layer-works-turn-website-data-into-seo-marketing-insights/.
