AUSTIN, Texas — DETEC, an engineering and technology firm based in Monterrey, Mexico, received the Trilateral Innovation Excellence Award at the Born Global Summit & Awards, held in conjunction with SXSW. The award recognizes DETEC as a Born Global innovator that facilitates cross-border collaboration between Mexico, the United States, and Canada.
The award underscores DETEC’s growing influence as a tri-national organization with operations in Monterrey, Austin, and Toronto. The company is proving to be a model of international cooperation in telecommunications, engineering, and technology development. According to Pedro Noriega, CEO of DETEC, “This award is a validation that we are on the right track. What we have been building for the last decade or so, taking a step further beyond borders and promoting international collaboration, is starting to become a reality, and we believe we have tremendous potential on a global scale.”
During the ceremony, Humberto Hernández Haddad, Consul General of Mexico in Austin, acknowledged DETEC as a quintessential example of successful trilateral cooperation. “Companies like DETEC are opening new ground for collaboration,” he said. “They are facilitating the exchange of knowledge, capital, and talent on a global scale to help shape the future of innovation in various sectors, including telecommunications, biomedical services, and many other fields.”
DETEC’s tri-national structure includes partnerships with US-based Tech Ranch, a technology business incubator in Austin, and Canadian collaborators in Toronto. This shared focus on innovation includes developing telecommunications solutions using Qualcomm technology. The company is nearing a major milestone: the planned manufacture of a 5G cellular phone module within the United States.
As a Mexican-founded company entering the global marketplace, DETEC positions itself as a representative of Latin American innovation. Noriega encouraged other founders to “think global. Be borderless. Mexico has a clear path forward as a leader in innovation and economic development, and we want to inspire others to take that step.”
The Born Global Summit & Awards at SXSW convenes entrepreneurs, investors, and policymakers to discuss international business and innovation. DETEC’s achievement highlights both a technological milestone and contributions to cross-border collaboration. For more information, visit detec-digital.com.


