TUCSON, Ariz. — Desert Sky Roofing, a veteran-owned roofing company serving Tucson and Southern Arizona, announced it has rebranded as DSR Roofing. The name change reflects a simplified identity, but owner Bill Kimbley stresses that the company's core mission and values remain exactly the same.
“We simplified the name to better reflect who we've become,” said Kimbley, who served more than 20 years in the U.S. Air Force before starting the company with his son. “But the heart of it doesn't change. Tucson is home. These are our neighbors. A lot of the people we started out working for, we now call friends, and some of them feel like family.”
DSR Roofing exists to protect homeowners from unethical contractors through what Kimbley calls “legendary roofing experiences.” That means providing quality work from inspection through final walkthrough, backed by five core values: Results, Accountability, Integrity, Serving others, and Excellence. These values are not just marketing; they guide every job, from tile roof repair during monsoon season to full replacements. The company has completed over 2,500 roofs, building relationships that keep customers returning and referring neighbors.
“I can go home at night and lay my head down and know that I did the very best I could for those who put their trust in me,” Kimbley said. “It is my personal mission to make sure that my company is the company that leads the way in helping everyone — my clients, my team, and even my family — know what a true contractor should look like. Our name has changed, but our mission hasn't.”
DSR Roofing hires for character over skills, reflecting Kimbley's military background. The company holds a BBB A+ rating and certifications including Tamko Pro Gold, TRC Master Applicator, and Tile Roofing Industry Alliance, along with Arizona ROC licensing. Services include tile, shingle, and flat roof repair and replacement, roof coatings, skylight work, emergency repairs, and inspections. The company also gives back to the community through discounts for veterans, seniors, and first responders, and donated a roof through Military Makeover with Montel.
The rebranding does not affect existing warranties or contracts. The same crews, standards, and phone number remain. For more information, visit dsrroofcoatingtucson.com or call 520-444-5218.
