Ceres Holographics and Eastman, long-term innovation partners in advanced automotive display solutions, will demonstrate the latest evolution of their transparent in-plane display solution at the Beijing International Automotive Exhibition from April 23 to May 4, 2026. The showcase features the world's largest in-plane display with multiple Holographic Optical Elements integrated into a single film laminated into an OEM-approved windshield, signaling the technology's maturity and readiness for real-world deployment.
Powered by Ceres' Holoflekt® manufacturing platform and Eastman's Saflex™ PVB interlayer, the windshield-embedded system uses compact LED projectors to deliver ultra-bright, full-color, non-obstructive content. This next-generation display addresses key automotive trends such as augmented reality head-up displays and enhanced in-vehicle information systems without compromising driver visibility or safety.
The demonstration marks a significant milestone for transparent display technology, which has been limited by size and integration challenges. By embedding multiple holographic elements into a single film, Ceres and Eastman have overcome these barriers, enabling larger and more complex displays that can be seamlessly integrated into vehicle windshields. The system's ability to project high-brightness, full-color images while maintaining transparency positions it as a potential standard for future vehicle designs.
For more information, view the full announcement, including downloadable images and bios, here. Ceres Holographics is a leader in holographic display technology, delivering innovative solutions through its proprietary Holoflekt® manufacturing platform. Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. For more about Eastman's Saflex™ PVB interlayer, visit www.saflex-vanceva.eastman.com.
