Canela.TV, the free streaming platform with its fully integrated rewards program, Club Canela, is celebrating Hispanic Heritage Month with "Latino Proud," a special selection of movies, series, reality shows and original content honoring the talent, stories and voices that have inspired generations and continue to make the community proud. The initiative underscores the platform's dedication to showcasing the full spectrum of Latino entertainment, from the icons of Mexican cinema to contemporary artists redefining the industry.
At the heart of the celebration is the recognition that Latino culture spans generations and genres. Canela.TV's "Latino Proud" brings together classic films from the Golden Age of Mexican Cinema, such as La Presidenta Municipal starring La India María, La Selva de Fuego featuring Dolores del Río, and Si Me Han de Matar Mañana with Pedro Infante, alongside modern hits like the Secretos franchise, which includes Secretos de Villanas, Secretos de Las Indomables and Secretos de Parejas, featuring stars like Gaby Spanic, Aylín Mujica, Alicia Machado, Amara La Negra, Bárbara de Regil and Julián Gil. This blend of old and new reflects how Latino audiences actually consume content, according to Isabel Rafferty Zavala, Co-Founder & CEO of Canela Media. "Pedro Infante and Dolores del Río live on the same platform as Gabriela Spanic and Amara La Negra, because that's how our audience actually watches. One culture, every generation, all year long. Hispanic Heritage Month is simply when we turn up the volume," she said.
The significance of this campaign extends beyond mere entertainment. By offering a wide array of content that spans generations, Canela.TV is reinforcing the importance of cultural continuity and pride. It provides a space where Latino audiences can see themselves and their history reflected, from the pioneering contributions of salsa romántica singer Luis Enrique, spotlighted in Ídolos on Canela Music, to the award-winning animated series SuperEllas on Canela Kids, which inspires through stories of iconic women like Shakira and Frida Kahlo. The platform also caters to sports fans with Galaxia Mundialista on Canela Deportes, featuring Mexican soccer legend Ricardo Peláez.
Moreover, the launch of Club Canela's official merch collection, featuring trending phrases like "No es Drama, Es Character Development," allows viewers to engage with the content on a deeper level, earning points for watching and redeeming them for exclusive items. This interactive rewards program not only enhances viewer loyalty but also creates a tangible connection between the audience and the stories they love.
"Latino Proud" streams free on Canela.TV from September 15 through October 15, available across all major connected TV, web and mobile devices. No subscription is required. Viewers can start watching at www.Canela.TV.
The implications of this announcement are clear: Canela.TV is positioning itself as a leading destination for free, culturally relevant entertainment that celebrates Latino identity in all its forms. By curating content that honors both the past and the present, the platform not only entertains but also educates and empowers, ensuring that Latino stories continue to be told and celebrated year-round.
