Buddy, the ecommerce and brand platform built for cannabis, has announced expanded availability of its native Flowhub ecommerce integration. This development allows dispensaries using Flowhub point of sale to launch a fully owned online store in approximately 24 hours, a significant upgrade from the typical embedded or hosted menus that most Flowhub retailers currently use.
These conventional menus render inside an iframe, making the entire product catalog invisible to search engines and placing customer data on third-party domains. Buddy's integration instead connects directly to Flowhub's API, converting live inventory into server-rendered product, category, and brand pages hosted on the dispensary's own website. This means that products become searchable and indexable, directly addressing a critical pain point for cannabis retailers striving to improve their online visibility.
The integration syncs products, pricing, stock levels, and discounts from Flowhub in real time. Orders placed on the Buddy-built storefront flow directly back into Flowhub for fulfillment and compliance, allowing retailers to maintain the point-of-sale workflow their teams already rely on while replacing only the ecommerce layer. This seamless data flow ensures that inventory and pricing are always up to date, reducing the risk of overselling or compliance issues.
“Flowhub is a strong point of sale, but dispensaries have been settling for menu embeds that Google simply cannot read,” said a Buddy spokesperson. “With Buddy, a Flowhub store gets a real ecommerce website on its own domain, with every product indexed, in about a day. Retailers should not have to choose between the POS they trust and an online store that can actually rank.”
Every Buddy storefront includes search engine optimization built into its foundation: server-side rendering on every page, automatically generated product schema with live pricing and availability, per-location metadata and LocalBusiness schema, editable sitemaps and robots.txt, and landing page tools designed for high-intent searches. These features are critical for cannabis businesses, which often face advertising restrictions and must rely heavily on organic search to attract customers.
Beyond the web, dispensaries can extend their Flowhub catalog to white-label iOS and Android mobile apps with push notifications and in-app checkout. This multi-channel approach helps retailers meet customers where they are, whether they prefer browsing on desktop or mobile.
Buddy currently powers more than 300 dispensary and brand websites across the United States, with customers rating the platform 4.9 out of 5. Alongside Flowhub, the platform integrates with Dutchie, Treez, Jane, and Alpine IQ, and delivers new features to every site on the platform on a weekly basis. This rapid iteration ensures that retailers benefit from the latest ecommerce innovations without additional development costs.
Dispensaries running Flowhub can view a working version of their own store before making a commitment. Most launches are completed in approximately 24 hours from the point of connecting the POS, making the transition quick and low-risk. For more information about the Flowhub ecommerce integration, visit hellobuddy.app.
