On 10 September 2026, the one-year countdown event for the World Athletics Championships Beijing 27 (WCH Beijing 27) took place in the Golden Hall of the National Stadium, known as the Bird's Nest. The event marked the official unveiling of the championships' emblem, mascot, and theme slogan, offering a first look at the visual and philosophical identity that will define the competition. These elements are more than ceremonial; they communicate Beijing's ambition to host an event that resonates globally while celebrating its local heritage.
The emblem, titled "Jing Yue," features the Temple of Heaven and the Chinese character for "Jing" (京), rendered with the expressive strokes of traditional calligraphy. This design not only grounds the championships in Beijing's iconic architecture and written culture but also captures the dynamic energy of athletics. By integrating calligraphic art with sports symbolism, the emblem projects a message of motion and tradition, positioning Beijing as a city where ancient culture and modern athleticism converge.
The mascot, "Jing Yan," is a playful yet meaningful creation. Inspired by "Yan'er," the mascot from the 2015 World Championships, it is modeled after the Beijing swift. The mascot's name and form symbolize "the return of the swift after 12 years," a poetic nod to Beijing hosting the event again after more than a decade. Its design incorporates traditional Chinese kite patterns and the expressive eye makeup of Peking Opera, while a lightning-bolt motif injects a sense of speed. This layered design bridges natural vitality, cultural artistry, and athletic competition, making the mascot a fitting ambassador for the championships.
The theme slogan, "Every Step Counts," encapsulates the relentless spirit of track and field. It conveys a universal message: in the pursuit of excellence, every effort, no matter how small, holds extraordinary value. This slogan is particularly significant as it aligns with the championships' goal of inspiring athletes and audiences alike to recognize the importance of perseverance and dedication. It also reinforces Beijing's commitment to delivering an event that celebrates human potential on a global stage.
In a video address, World Athletics President Sebastian Coe highlighted Beijing's unique status as the first city to have hosted both the Summer and Winter Olympics. He praised the city's record of staging world-class events and expressed confidence that China will organize the 2027 Championships to the highest standard. Coe's remarks underscore the international federation's trust in Beijing's capability and the city's growing legacy as a hub for major sporting occasions.
The World Athletics Championships Beijing 27 will be held at the National Stadium from 10 to 19 September 2027. More than 2,000 athletes from over 200 countries and regions are expected to gather at the Bird's Nest. The unveiling of the emblem, mascot, and slogan at the one-year countdown serves as a critical milestone, generating anticipation and signaling Beijing's readiness to welcome the world. For more information, visit the official website at World Athletics.
