As summer temperatures climb across the United States, Greene Concepts Inc. (OTCID:INKW) is highlighting its premium American artesian bottled spring water brand, Be Water, to address growing consumer focus on hydration and water quality. The company notes that during hotter months, people spend more time outdoors, traveling, and exercising, making hydration a daily priority. Simultaneously, consumers are increasingly aware of how bottled water is sourced, filtered, and packaged.
Be Water is sourced from springs and aquifer formations beneath North Carolina’s Blue Ridge Mountains, where water naturally rises through fractures in billion-year-old bedrock. Rainwater slowly moves through layers of ancient crystalline rock, undergoing natural filtration and absorbing trace minerals such as calcium, magnesium, and silica before reaching the surface. This process creates naturally mineralized spring water formed by geology rather than extensive processing.
“Consumers are paying closer attention to what they drink every day,” said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. “Hydration is important year-round, but during the summer people often become more mindful of water quality, mineral content, and overall taste.”
Unlike many bottled waters that rely on municipal sources or extensive post-processing, Be Water emphasizes natural filtration and responsible aquifer stewardship. The aquifer supplying Be Water lies within a fractured crystalline bedrock system formed during the Grenville Orogeny more than one billion years ago. As water travels through the rock formation, particles are naturally filtered while minerals are absorbed into the water’s composition. Once collected, the water undergoes gentle filtration and ozone treatment to ensure purity while preserving its natural mineral balance and smooth taste.
During periods of increased heat and outdoor activity, consumers seek hydration products they can incorporate consistently into everyday routines. Be Water’s naturally occurring mineral profile, smooth taste, and premium BPA-free packaging are designed to support convenient hydration at home, during travel, or on the go. Customer reviews on Amazon and Walmart.com frequently highlight the water’s clean taste, crisp finish, and refreshing drinking experience.
Key attributes of Be Water include American spring water sourced from artesian springs and aquifer formations, natural filtration through billion-year-old Blue Ridge Mountain bedrock, naturally occurring minerals (calcium, magnesium, and silica) with nothing added back, responsible aquifer stewardship withdrawing only replenishable volumes, and being made in the USA, bottled at the source in Marion, North Carolina. The water uses premium BPA-free packaging with a durable 22-gram bottle and is priced for everyday hydration.
Be Water is currently available through OneLavi.com, Walmart.com, select Walmart retail locations, and additional retail partners, with continued expansion underway. The company recently expanded availability through multiple packaging formats designed for both individual and household hydration needs.
“People want products they can trust and use consistently,” Greene added. “We believe natural sourcing, transparency, and responsible stewardship matter more than ever.”
