As enterprise sales organizations continue to direct significant resources toward AI adoption, many are finding it difficult to translate that investment into measurable revenue outcomes. Altify, the Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two exclusive opportunities for enterprise sales leaders: an invitation-only Agentforce Lounge located steps from the Moscone Center, and a featured fireside chat with CEO Patrick Morrissey scheduled for September 16, 2026. The move signals a growing emphasis on practical AI execution over mere experimentation.
Altify's presence at Dreamforce 2026 is structured to address the challenge of turning AI investments into revenue directly, providing sales leaders with a dedicated space to engage with the Altify executive team, experience MaxAI operating live inside Salesforce, and participate in a candid discussion about what AI-driven revenue execution looks like in practice. According to Nigel Cullington, CMO of Altify, "Dreamforce brings together the world's most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers." This focus on execution underscores a broader industry shift from AI hype to tangible results.
The Altify Agentforce Lounge, running September 15 and 16, is a private, invitation-only venue at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, situated steps from the Moscone Center. The lounge is designed for senior sales leaders seeking a quieter setting to recharge between conference sessions, explore Altify's AI capabilities, and connect with peers working through similar challenges. The Altify executive team will be present throughout the event, including Patrick Morrissey, Chief Executive Officer; Toby Hottovy, Chief Technology Officer; Skeet Alderson, Chief Sales Officer; and Bob Slaby, Chief Customer Officer, alongside other senior Altify leaders. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here. Attendance is by invitation only.
The featured fireside chat, titled "What It Actually Takes to Turn AI Into Revenue," will take place on September 16 at 10am at the Agentforce Lounge. Patrick Morrissey, CEO, will be joined by guest enterprise sales leaders. The discussion will examine the decisions that separate enterprise sales organizations achieving measurable AI-driven improvement from those applying new AI tools to unchanged processes, the practical realities of embedding AI natively inside Salesforce workflows, and what CROs and sales leaders should prioritize as they enter 2027 planning cycles. The session is open exclusively to registered lounge guests. Enterprise sales leaders attending Dreamforce may reserve a seat here, space is very limited. Morrissey notes, "AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it." This highlights the urgency for sales leaders to rethink their AI strategies.
Altify's MaxAI provides enterprise sales teams with an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. MaxAI is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will have the opportunity to see MaxAI running live inside Salesforce across both days of the event. With customers including AWS, GE Healthcare, and T-Mobile, Altify's proven track record positions it as a key player in enabling revenue execution. For enterprise sales leaders, the implication is clear: AI adoption alone is insufficient; the focus must shift to execution to drive real revenue impact.
