Altify, the company behind the Strategic Revenue Execution system, has announced the general availability of Altify MaxAI, an always-on revenue coach designed to deliver AI-powered deal and account intelligence directly into enterprise sales conversations. The solution connects live Salesforce and Altify data to a team's preferred AI platform, applying over 30 years of sales methodology to help sellers think and execute at every stage of a deal. Available now, MaxAI works natively inside Salesforce Agentforce or via Altify's MCP to function within Anthropic Claude, Microsoft Copilot, and OpenAI's ChatGPT.
The launch comes amid troubling trends in enterprise sales performance. Despite record investment in AI and sales technology, AI tools are saving sellers an average of 4.8 hours per week, yet 72% of sales organizations are not seeing that translate into better outcomes, according to Gartner. Sellers are 3.7 times more likely to meet quota when they effectively partner with AI, but most AI tools lack access to deal context, relationship maps, or selling frameworks essential for enterprise engagements. The gap, Altify argues, is not the AI model itself but the missing layer between strategy and execution.
“The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes,” said Patrick Morrissey, CEO of Altify. “In many cases, AI is making sellers less effective. Enterprise revenue teams need contextual coaching based on their company's sales process, methodology, and where they're at in a specific deal. Altify's MaxAI brings that coaching at the exact moment each deal needs it, helping sellers think more strategically and execute more effectively to win the deals that matter most.”
MaxAI functions by connecting revenue context built through Altify relationship maps, insight maps, and opportunity maps—spanning people, problems, and potential—to the AI tools sellers already use. It reads the current state of deals and accounts, analyzes data for signals, gaps, and risks based on each company's unique sales process, and recommends next steps, writing nothing back until the seller approves. The result is methodology-backed coaching in plain language, grounded in real methodology, account data, and strategic context, without requiring new logins or disrupting workflows.
The architecture is built natively on Salesforce, working with Agentforce, Slack, and Data360, and takes advantage of Salesforce's trust layer for security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other connected applications, then applying a strategic coaching layer before delivery. MaxAI extends Altify's existing solutions for relationship strategy, opportunity management, and account planning.
Altify MaxAI is available now. For more information, visit altify.com/maxai. Sales and operations leaders can also see MaxAI in action at Dreamforce or request a personalized demo.
